(162 votes, average: 2.67 out of 5)

2009-10-16 | Funds Forum

Logo Of The Day Award Winner

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This logo is for a website that is yet to be launched…

“Fundsforum is a web platform where the funds management industry can exchange information and analysis on investment markets and products.”

Credits: Owen Carlson

14 Comments to “2009-10-16 | Funds Forum”

Andrei
Oct 17, 2009 at 1:23 am

I like it. Grats on it!


 
Joey
Oct 17, 2009 at 1:48 am

Actually took me a while to see it, I only noticed because of the negative space tag. I thought it was meant to be an H, and was trying to figure out why they’d need one. Probably just me being slow, but now that I see the Dollar Sign, very clever. One of the best for a while I think.


 
TPain
Oct 17, 2009 at 3:19 am

Wow it seriously took me 15 minutes to understand where the $ sign was, but when I found it.. wow! This is sooo clever, loves it


 
Jason Schwartz
Oct 17, 2009 at 3:31 am

Huh, pretty smart. Who knew you could make a dollar sign from two inverse Fs?! Nice work dude.


 
Chris Siegle
Oct 17, 2009 at 5:55 am

Before I saw it, I thought it was ok, just two inverse Fs, no big deal. But then I went down to the comments, saw what was being said and immediately scrolled back up, looked at the logo, saw it the $ and I love it now. Like Jason said, Who knew?


 
MrSunnyZ
Oct 17, 2009 at 1:22 pm

I actually tried to look at the mark first without looking at the type and note, and I got tst or fsf, then saw the logotype and I smiled. Nicely done.


 
red gecko
Oct 17, 2009 at 1:31 pm

Very very clever. As with others it took me a minute to get the dollar sign but I like that about it. Nice work!!


 
Lindsey
Oct 17, 2009 at 2:42 pm

Awesome logo Owen! Congrats!


 
Owen Carlson
Oct 17, 2009 at 2:42 pm

Hey all,
thanks for the comments, i didn’t want the $ to be too obvious because to me a dollar sign in a logo makes it look a bit cheap so i love that most people don’t see it straight away.

i had the idea halfway through the brief and it was one of those ones that just worked straight away =)


 
Boudewijn Vermolen
Oct 18, 2009 at 1:03 am

My favourite logos are those that make good use of the negative space. I’d say yours fits that description. Nice work!


 
Abounding
Oct 18, 2009 at 6:24 am

This is beautiful work. Even if you miss the $ on the first pass, the logo is well crafted and makes sense.


 
Douglas Bonneville
Oct 20, 2009 at 5:33 am

The “$” is hidden just like the arrow in FedEx – snazzy work!


 
RebelDesigner
Feb 7, 2010 at 2:37 am

Nice one, saw the dollar sign in first glimpse… without reading comments… I think its because of the Logo designer’s point of view… Good work. Just not very content with the f’s they are so rounded… if only you could find some nicely shaped F and then work on it… any how nice idea…


 
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