“The logo is for Art Director Are Sundes’ company, Paranaiv. It will mostly be used online, but also on business cards and other small stuff. The name Paranaiv is a mix of the contradicting words naive and paranoid. The contrasting colours and unusual overlapping symbolizes this mix.”
Credits: Are Sundnes
Very difficult to read, I don’t think it’s effective at all. Sorry for the brutal honesty.
Shouldn’t one of the criteria for a logo be that people can read it? I really don’t get this one at all.
actually, is almost impossible to read, man
but i like the colors and the overlay style
impossible to read? difficult maybe but not impossible. I like it. Even the typeface itself adds to the contrast/contradiction, being half hairline.
interesting idea…but unreadable. perhaps if it were a kinetic mark or animated it may work…hmm
This is what I would call an “up their own ass” logo.
Wow, yea, that is difficult to read! I seem to remember MOMA or some other contemporary museum using a similar style, where it has really extreme color contrasts. I didn’t like that one either. Maybe a little too avant garde for me? But I would agree with the rest of the comments, kind of the point of a logo is to be able to read it. It might stand out in a crowd though…
Impossible to read? No. But very difficult? Absolutely. I needed the caption to know what it said, so its not an effective logo at all. I like Deanaux’s idea of a possible animation, it would be pretty sweet, but as a stationary logo, its a failure, in my book.
Sure it’s difficult to read but really goes well with the theme, paranoid and naive. Isn’t design about speaking your personality.
Maybe too much “overlay” trend in logo graphics
The concept is good but as many have already said it’s very difficult to read at first glance and that’s really what you need to be able to do. For me you should either be able to read it the first time you look at it or it should make you take a second look and without too much effort (no effort at all is no fun:P) decipher what is written.
I think the possibly changing the colours used would help ease the legibility. May be these can help with colour inspiration?
http://logopond.com/gallery/detail/33303
http://logopond.com/gallery/detail/35898
Don’t agree with all the readibily comments…
I think it is beautiful, strong, different, appealing…
So it’s not readable? And?
It can function like a brand, a strong visible sign that cleary identify a society. It is the definition of a logo, isn’it?
impossible to read
and disturbs the eye while lookin at it…
I can’t read that, really can’t. But once you know it, looks great.
It’s art… but it’s not an effective wordmark for Paranaiv.
I really really like this logo. What I like is the colors, the concept, and the font choice.
I agree with all of the comments that it isn’t legible, so that might need some updating (or simplification).
Aah come on… doesnt work at all… even if you dont mind about readability. Tell me how to reproduce this one in a small size? The thin strokes will disappear.
I think the logo could work as an identity in that it could be recognisable and people would know what it said through recognising the identity rather than reading the logo. It is very difficult to read but I do quite like the design.
I would like to see how you would use it in black and white.
i think this one isn’t that bad! it matches well to the website