“I wanted to post this logo design design work to your site. New French Bakery, makers of Artisan breads in the grocery, retail, food service and restaurant markets, tapped Minneapolis based Duffy & Partners to
redesign the bakery’s brand, identity and packaging. With an opportunity to differentiate the New French brand, the new logo and design language provide a graphic impact in the chaotic visual arena
of the market. Thanks.”
Credits: Duffy & Partners
it says nothing artisan to me; the stark lines and color choices seem very clinical in contrast to the warm, fuzzy feeling that bakeries and fresh bread usually evoke
It’s true, it doesn’t invoke the traditional bread imagery. But its cute, its catchy, and its somewhat memorable. I think it fits what you are trying to communicate: the efficiency and new technology of the brand. I like it.
it’s not delicious at all… i won’t buy any bread of this brand
sorry…
Agreed with the other comments here… nothing bakery here in this logo… nothing personal.
lines are very good but i dont like colours.
Are you serious?
As french graphic designer, i definitely don’t understand this logo…
It looks to me as an old fashioned industry pict
There ara many details!
Good logo, but doesn’t convey anything at all about bakery, or bread.
I’d like to see some shots of this executed on the actual packaging. It might make more sense in context.
Overall good, success will be in the execution.
My biggest concern is, since when has blue become eatable color? Agree to other comments, not delicious. My impression with the whole thing is a simplified old fashioned logo with wrong color. Sorry. The font for “French” is a good choice though.
the colors would work more for an energy drink .. i think changing the colors and minimizing details would make it more appealing