Comments on: 2009-09-16 | Eighty 20

By: Surialism

Surialism — Thu, 17 Sep 2009 08:58:40 +0000

“People first guess that 20% of the squares are darkened, but that turns out to be false after counting them”

People dont guess or count… people ignore

By: Rachel

Rachel — Wed, 16 Sep 2009 16:53:47 +0000

The link between binary code – financial planning – and “serious computing power” is tenuous. It’s clever, it’s charming, but its too deep. It would be smarter to just color 20% of the blocks. People would get that.

By: Jamie

Jamie — Wed, 16 Sep 2009 12:37:07 +0000

The binary link seems a bit tenuous, especially since the company seems to be more rooted in financial consulting and databases than in IT/Programming. When I first saw the logo I also immediatly connected the graphic with the 80%, 20% idea rater than any connection with binary. Overall confusing…

By: reyals

reyals — Wed, 16 Sep 2009 11:43:59 +0000

I like it. even though not everyone is a computer geek, very little people even bother to look at the meaning behind a logo. that does not make symbolism any less important, it’s just a fact. cool logo. font works with it too.

By: Jamie

Jamie — Wed, 16 Sep 2009 11:41:39 +0000

Love the logo & the concept. Although many people may not be *familiar* with binary code, I think everyone at least *knows of* binary code. At first glance of this logo, I assumed that was what the squares represented — even though I wouldn’t have been able to “translate” it myself from 0’s & 1’s to “80/20″.

I think it’s a strong logo that represents what the company does. Good colors & good visual balance. Only thing that bugs me is that the black “20″ is maybe a tad too heavy compared to the rest of the type & logo.

By: Hayavadhan

Hayavadhan — Wed, 16 Sep 2009 07:08:14 +0000

Looks more like a poster than a logo..and the 20 in black is distracting.thumbs down..

By: nelaii

nelaii — Wed, 16 Sep 2009 06:51:41 +0000

A simple logo should not need a footnote explaining the meaning, it should work on its own.

By: Uzma

Uzma — Wed, 16 Sep 2009 06:17:47 +0000

huh, if u have to explain a logo…its not a good logo.Noone will get the binary code idea behind it, everyone,like me, will try to see if the dark squares are 20% but they are not and the confusion begins…..

By: div

div — Wed, 16 Sep 2009 06:07:21 +0000

Awesome Conceptual representation in binary format………… superb

By: Nasami

Nasami — Wed, 16 Sep 2009 04:48:52 +0000

too complex.

By: Surialism

Surialism — Wed, 16 Sep 2009 04:11:11 +0000

and wth is 80/20 supposed to mean?

By: Surialism

Surialism — Wed, 16 Sep 2009 04:10:18 +0000

from the rationale, it seems that the company likes to confuse and trick the client, driving them to think this instead of that….

next..?

By: EJSchultz

EJSchultz — Wed, 16 Sep 2009 03:59:58 +0000

Who is going to know to translate squares into binary without explanation? It’s a good graphic, but the context behind it it sux.

By: Adamo

Adamo — Wed, 16 Sep 2009 03:52:45 +0000

*very little to me

By: Adamo

Adamo — Wed, 16 Sep 2009 03:51:54 +0000

I’m sold on the rationale behind it… Unfortunately however, without the explanation this logo means very little me.

By: nichocreativo

nichocreativo — Wed, 16 Sep 2009 02:50:05 +0000

I like it! Very simple, a little colors. I don’t like the Eurostile font or something similar, it’s old.

By: tarpon

tarpon — Wed, 16 Sep 2009 02:49:43 +0000

i dunno, 99% of all people are not computer geeks, so you might as well have picked Chinese characters to represent 80/20. The concept is a little complicated for normal folks to figure out, which kind of defeats the main purpose of a logo.