“Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it. People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1’s and the light squares as 0’s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.” Source
Credits: Unknown
i dunno, 99% of all people are not computer geeks, so you might as well have picked Chinese characters to represent 80/20. The concept is a little complicated for normal folks to figure out, which kind of defeats the main purpose of a logo.
I like it! Very simple, a little colors. I don’t like the Eurostile font or something similar, it’s old.
I’m sold on the rationale behind it… Unfortunately however, without the explanation this logo means very little me.
*very little to me
Who is going to know to translate squares into binary without explanation? It’s a good graphic, but the context behind it it sux.
from the rationale, it seems that the company likes to confuse and trick the client, driving them to think this instead of that….
next..?
and wth is 80/20 supposed to mean?
too complex.
Awesome Conceptual representation in binary format………… superb
huh, if u have to explain a logo…its not a good logo.Noone will get the binary code idea behind it, everyone,like me, will try to see if the dark squares are 20% but they are not and the confusion begins…..
A simple logo should not need a footnote explaining the meaning, it should work on its own.
Looks more like a poster than a logo..and the 20 in black is distracting.thumbs down..
Love the logo & the concept. Although many people may not be *familiar* with binary code, I think everyone at least *knows of* binary code. At first glance of this logo, I assumed that was what the squares represented — even though I wouldn’t have been able to “translate” it myself from 0’s & 1’s to “80/20″.
I think it’s a strong logo that represents what the company does. Good colors & good visual balance. Only thing that bugs me is that the black “20″ is maybe a tad too heavy compared to the rest of the type & logo.
I like it. even though not everyone is a computer geek, very little people even bother to look at the meaning behind a logo. that does not make symbolism any less important, it’s just a fact. cool logo. font works with it too.
The binary link seems a bit tenuous, especially since the company seems to be more rooted in financial consulting and databases than in IT/Programming. When I first saw the logo I also immediatly connected the graphic with the 80%, 20% idea rater than any connection with binary. Overall confusing…
The link between binary code – financial planning – and “serious computing power” is tenuous. It’s clever, it’s charming, but its too deep. It would be smarter to just color 20% of the blocks. People would get that.
“People first guess that 20% of the squares are darkened, but that turns out to be false after counting them”
People dont guess or count… people ignore