2009-08-18 | Spry

[...] This post was Twitted by kydreger [...]

I think this would be awesome on a soap!
Just kidding, The art value is nice. I like the spiraling “Y” at the end

The “S” bugs me thou. why is the top pronounced, finished and round, when the bottom cuts straight, small and so weird?

Ignoring the S thou, this logo is nice and comforting. carries a nice feeling of ease and the perfume of a nice spring breeze… just like the bar of soap it should be on!

I really like the swirls at the end of the y. The color is also really attractive. I really quite like the logo. Thanks for sharing.

Just noticed my logo here. Thanks for looking, voting and commenting! Regarding typography, i try to stick with “one focus – clear message” rule in my logos, this is one of the few situations where i decided to let typography interact with a symbol a bit more, even tho it seems to bring in a double focus. Elaborate explanation would be: typography treatment is meant to apply transformation from something raw, unfinished, through learning/brainstorming/improving and finally connecting to something more approachable, mobile, youthful – to leap into future “s” is cut of like “p” and “r” – bottom stems sharp, leading to rounded ones and finally spiral at the end. Cheers!