“Corporate identity project for a destination themed restaurant in Brazil. A miscellaneous of various world wide known symbols representing different countries, regions and cultures. The naming, along with the rough style explored symbolically and typographically, evoke a brazilian root to the brand, typical from the northeast of the country.”
Full Logo View + Website (in development).
Credits: Filipe Rocha
I don’t know much about Brazilian art, but I don’t think this logo gets anything through.
I think it looks unrefined. I don’t understand the inverted M (still I don’t read Portuguese, maybe it is a common thing).
Althou, I am a fan of the Orange on brown color patern.
I agree with DChuck with the orange and brown, its one of my favorite color combinations that are out there and popular now, as for the inverted m, whether it is a Brazillian thing or not, I like it as a nice element
I think there’s too many elements in the logo itself, scaling would be a nightmare, even in the small window that Logo of the Day gives us, I’m finding it hard to recognize some of the smaller elements, the image might be a nice poster or magazine ad, but not a logo
I would agree with Chris, in that the reproduction at small sizes would get a little scary. I like the idea (although I have seen this before) but I just don’t think it gets there. Perhaps choosing fewer of the small objects and creating each in a tighter configuration to maximize the size of each?
Can the designer explain a bit more about the word “mundareu”, I saw the similar symbol here: http://www.mundareu.com.br
Also noticed and agree with the above comments on the inverted M and too many elements. And, even if that is fine, I don’t understand why to mix big ben, eiffel tower, statue of liberty, etc. as popular destinations (which are good), with animals and vegetable, plane, and other stuff…
And the alignment – why the mix of centered and right alignment? Seems like lots of designers are avoiding symmetrical layout and centered alignment, but nothing is wrong with it when you need it, especially for consistency.
Sorry but this is not getting my vote.
great illustration but it could use a better font choice. i think this one is from dafont.com