“Mc milan from Banjaluka, Bosnia and Herzegovina is company which main activity is furniture production and sale. Their specialty is design and production of kitchens made according to existing space. The logo is consisting if three lines forming two letters “m”, one on top of other and in mirror view. Also it represents chair (arm chair) in perspective. Wavy lines are dynamic suggesting flow of water (in a kitchen), and sensation of motion.”
Credits: Djumic Nebojsa
At first I didn’t see the 2 “M”s but I saw a couch and I thought it was clever… I think I should have kept to my theory.
Not that I don’t see the flow of water… but brownish red is not something that reminds me of it. Blood maybe but not water. I understand color is not all that important, but I think it should have looked better.
I like how the shapes are made thou. it is a rich and classy design. My last complain is: No capitals on names? why? it would maybe have brought the attention to the “M”s in the graphic item.
Lokks like the boxfresh logo
http://www.boxfresh.co.uk/webapp/wcs/stores/servlet/Home_2_202
I am sure I’ve seen similar use of the 3 wavy stripes (maybe at a different orientation to suggest a different meaning) so the composition is not unique, but uniqueness is not the only norm to judge a logo, as long as it is distinguishable. So, I would still say it makes a good one in context – it does make sense to stake the 2 Ms to create a chair. Everything is ok to me, no evidence of copycat that I can prove.
Good day everyone and thanks to both of the judges. I admire your respective works.
Now, I’ve seen this logo on various sites and immediately connected with the furniture message, which is communicated in a dynamic way. However, whilst I generalized their message, I wasn’t even close to thinking production and design of kitchens. I admire it though.