(179 votes, average: 3.51 out of 5)
Logo Of The Day Award Winner:

2009-07-17 | CCB

Construtora Castelo Branco

“Company in the industry of large buildings. Specializes in the luxury building in the Brazilian coast. The logo reflects the simplicity, economy, customization, reliability, harmony, transparency and intelligent building, through the company’s initial.”

Credits: Tiago Pompeu


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15 Comments to “2009-07-17 | CCB”

DChuck
Jul 17, 2009 at 12:20 am

I am a bit underwhelmed by this one. I feel a very good idea, because it is not an easy task to make a B out of a C, but this doesn’t look really good either.

I see the concept and I admire the try, but I wouldn’t have bought it. I see the first two things it represents but not really the rest.

On the Other hand, the color choice was cool. Nice idea to take a darker red to distinguish the Cs out of the B. another version would have the 2 C like the B currently is, but the B could have had both it’s bumps in that darker red. I’m curious what it would look like.


 
Rahul
Jul 17, 2009 at 12:27 am

I’m impressed. The logo tell the whole story.


 
Jamal Ahmad
Jul 17, 2009 at 12:28 am

I looked at it for a while before I understood the last letter, looks good!


 
Charlene
Jul 17, 2009 at 1:11 am

That’s a great one! Congratulations!


 
EJSchultz
Jul 17, 2009 at 1:55 am

Reminds me of a red pac man… I am with Dchuck on this otherwise.


 
CRena
Jul 17, 2009 at 2:49 am

I feel like it’s not about the representation of the letters perse. Balance, repetition, rhythm, it’s got all of the basic design elements to make a good logo.

The separations of the reds allows for the ‘B’ to separate its self from the other repetitious letters. It’s clear and concise. Two letters the same, one different, two objects the same, one different. Let it be abstract and make you think, to me that is the innovation of it.


 
Alexandre Siqueira
Jul 17, 2009 at 3:20 am

O resultado impressiona pelo realismo dos traços, realça e descreve muito bem a imagem da empresa.


 
celso davoli
Jul 17, 2009 at 3:24 am

Awesome.
It’s really a creative job.
Please notice that it is a logo for a construction company, and the lettering remembers us of adobe bricks in color and shape.
Good artist.


 
Rachel
Jul 17, 2009 at 5:03 am

The only problem is see is that the red/dark red is not going to come across in black and white format. You’d have tohave a version with an outline, maybe? I like the idea and think its very well-executed.


 
Fernanda
Jul 17, 2009 at 5:29 am

Well, I know Tiago Pompeu and his jobs. He was our teacher out of classroom. Congratulations always!!!

Alexandre Siqueira, do you run away from the English classes? kkkkkkkkkkkkkkkkkkkkkkkkkkkkkk


 
Felipe Stivalli
Jul 17, 2009 at 5:40 am

Very good de bão da porra, Dier ms Alexandre Siqueira, you don´t speek ingreis very porreta? Pô fio, rite em Inglês!
Bana is Very good! (ps Nojo foi a Fê que me deu o toque!!)
To Ms Tiago, Bealtiful image, is very simple and very live picture of the enterprise.
Congratuleitions.


 
Igor
Jul 17, 2009 at 10:21 am

I don’t like it. And the two arrows made of negative space pointed to the left :/ Respect to Tiago Pompeu but this work isn’t a masterpiece for me.


 
Chris
Jul 17, 2009 at 1:54 pm

I guess I’m just not impressed. I get it, I just don’t think it’s that great. It particularly does not say luxury to me. It does seem to say retro modern, which is very ‘in’ for architecture and interior design right now, though.
Plus, the fact that they are teetering on their bottom edges doesn’t make me think reliability and sound construction. Igor makes a good point about the arrows pointing to the left. Not exactly moving forward with such a retro styled design?


 
Azul
Jul 18, 2009 at 3:25 pm

A good logo but I wouldn’t say a great one. Bothers me to imagine this in one color or black and white. Would it look like BBB instead? Hmmmm…. Not a fan of this.


 
Itsmebrady00
Jul 21, 2009 at 6:18 am

Nice concept. It does have weight and an architectural feel, but unless there is type involved, or unless the client has already established a popular interest, no one will know their name, initials, or industry type through this logo.

One thing I do love about it is that choice of color is simple and effective and it’s very well balanced. I love using shapes as type.

Overall: balanced, great choice of color, versatile, innovative, clean, but not clearly understandable for a larger/extended market. A definition is unfortunately needed for this logo.


 

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