“BN Business is a supplier / retailer of office equipment. In short they call themselves BNB.
My assignment was to communicate BNB’s area of expertise as clear as possible and to create a logo that could form the basis of a new identity system.”
Credits: Stefan Romanu
awesome! unique!
Love the use of paper clips. Quite inventive and memorable.
I’ll be honest, I would never have guessed that this was to spell out “BNB” without seeing the name of the company above it. I like the concept, but I found it pretty hard to read =/
It would have taken me a while to come up with ‘bnb’ on my own.
The logo looks as though it was designed to bleed off the top and bottom of the assigned space. I’d be interested to see how it functions on it’s own, without two sides to bleed off.
Not really feelin this. It’s too hard to read even knowing the name. Plus I have seen several different logos using paper clips recently.
I like it but too hard to read it.
The concept is great but a little hard to identify “bnb”.
A very nice concept.
However It took me a while to try figure out that in was BNB.
Nice none the less.
The design is very creative but its very hard to recognize if you don’t know the company name.
I could never have guess those trombones were supposed to be letters.
Heck even now that I know they are supposed to be, I still have a hard time figuring it out.
I agree that it is a creative and original idea but it could have been better executed.
Hard to read..but nice logo anyhow.
I reallllllly don’t like this logo. The concept is good, but the execusion could have been better. Too hard to read and for some reason looks dated. Maybe because to me it looks too literal.
ummm, i dont think it will fit in anywhere, and its hard to read, redesign it is the best thing to do.