(412 votes, average: 3.34 out of 5)
Logo Of The Day Award Winner:

2009-06-21 | Eye Bee M


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Eye, Bee, M poster, for an in-house IBM event and logo for Morningstar Investment Advisers, designed by Paul Rand in 1991.

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17 Comments to “2009-06-21 | Eye Bee M”

Sophie Maree
Jun 21, 2009 at 12:43 am

Paul Rand inspires me!

Ruben Rojas
Jun 21, 2009 at 12:50 am

This is awesome, look like a graffitti

George Joseph
Jun 21, 2009 at 4:21 am

This is known as Rebus am I right?

Jun 21, 2009 at 4:24 am

Nice concept. May be using some other colors would have better enhanced the logo itself.

Jun 21, 2009 at 5:05 am

Looks bad for me, not a fan

Jun 21, 2009 at 5:45 am

Yes, Paul Rand is definitely and inspiration to most of us when it comes to logo design, but i am not a fan of this logo either. Its obvious what hes doing but for me it is just too literal. And the color choices bugs me for some reason

Chris Siegle
Jun 21, 2009 at 7:50 am

i absolutely love Paul Rand, and i can’t get enough of this as a poster design, it wouldn’t work so much as a logo though, everything is just too separate; elements, colors, etc. awesome poster though

Jun 21, 2009 at 9:07 pm

This is not a logo anyway. it is an ad .

Jun 22, 2009 at 12:08 pm

Nice, not genious but still nice.

it is for an inside thing so it is easy to recognise for the targeted audience.

Dick Ranes
Jun 23, 2009 at 10:21 pm

This was done tongue-in-cheek for an IBM internal event.
The colors come from the then current packaging for typewriter ribbons. Rand had a tremendous influence with
the IBM chairman Thomas J. Watson, and was responsible for the 8-bar logo, the selectric typewriter casing, and the decision to hire first rate architects for facilities – van de Rhoe, Saarinen and others.

Batool Nasir
Jun 24, 2009 at 2:51 pm

Well thought out and creative but looks disjointed. Substituting symbols make it too literal.

Kári Emil
Jun 30, 2009 at 12:19 am

Those of you who are saying it’s “too literal” or even suggesting this is not genius are just plain wrong. This was so cutting edge when it appeared first. And how is it literal? Literal means that it spells it out. Here it’s not spelling it out at all.

But I do agree, this is not a logo. It’s art for a poster, based on a logo. But it is wonderful as such.

Aug 12, 2009 at 1:55 pm

very good design.i like it very much.thank you

egypt web design
Oct 25, 2009 at 10:35 pm

nice work

Jul 5, 2011 at 10:09 am

Thanks for this great post.
also see http://www.entercaps.com web design

Bryan Lee
Jul 17, 2011 at 5:50 pm

I have one of these posters my wife got from a garage sale. I wonder what it’s worth? I can’t find anyone selling one on amazon or ebay.

web design egypt
Oct 16, 2011 at 7:15 am

it looks great