Comments on: 2009-06-18 | Lochness

By: d-sgnr

d-sgnr — Thu, 18 Nov 2010 07:51:19 +0000

wow… i know this is old but people please. even the so called designers are making a terrible fuss.

first off the logo is great. its simply, it can be scaled, the font works for the design. well done.

some people state that they cannot see the Nessie in the logo and that is fine. even if it has to be pointed out to some, still ok! take the fedex logo for example. most people do not see the arrow in between the e and the x.

if this logo is scaled down the small water details might get lost but thats also why the font works well for this.

as far as Nessie not looking like the “picture” this is a representation and it is recognizable as Nessie.

the backwards reflection of the “l” is the only questionable flaw but it could be interpreted as looking back at their past achievements and how they are moving forward from what they learned.

to rds-nltsgrafx:
yeah maybe logos are a little over analyzed and we all might care too much and true most people dont and wont get it. nor will they care if your logo sucks but it will matter to the other companies that they deal with, it will matter to enough people that one should never underestimate the power of their first impression. brand identity does matter to the trendy people, the followers of trendy people, the anti trendy people and the people that want to align them selves with products that speak about quality, integrity, and honesty. when you buy what every it is you buy that that is a representation of you. those priuses are hideous but thats what makes what toyota did awesome. buying one of those cars says to the world that you care more about the earth then what you look like. So, with all that said, i do agree that logos are over analyzed but i dont agree that logos should ever be undervalued.

By: Top 12 Logos of 2009? | Midnight Son Designs Design Solutions for a Digital Age

Sat, 20 Feb 2010 17:34:45 +0000

[...] Lochness Loch Ness Partnership logo. [...]

By: Top 12 Logos of 2009 As Voted By You

Top 12 Logos of 2009 As Voted By You — Fri, 12 Feb 2010 18:33:07 +0000

[...] Lochness [...]

By: Bob

Bob — Fri, 18 Dec 2009 03:56:22 +0000

Very creative Logo, and wow there are a lot of close minded people commenting..seriously? you actually need this Logo explained to you? I’m guessing these are the “non” designers creeping this site to steal peoples work..

at least this guy is ok since they have no clue what’s going on ha ha.

By: SC

SC — Tue, 15 Dec 2009 05:11:24 +0000

How can you guys call yourselves designers if you don’t get this? The L O C represents the monster sticking out of the water.

By: SC

SC — Tue, 15 Dec 2009 05:11:07 +0000

How can you guys call yourselves designers if you don’t get this? The Loc represents the monster sticking out of the water.

By: Iva

Iva — Wed, 26 Aug 2009 13:50:47 +0000

Brilliant!

By: Phil M.

Phil M. — Sun, 09 Aug 2009 09:46:29 +0000

woah! great!

By: Kevin Cassidy

Kevin Cassidy — Thu, 06 Aug 2009 09:48:32 +0000

the simplicity is good
the concept is a little predictable
but the delivery is subtle

By: IAmTheWalrus

IAmTheWalrus — Fri, 31 Jul 2009 04:11:55 +0000

THAT IS AWESOME. Damn, I wish I thought of that.

By: Harprabhjot Paul Chandhoke

Harprabhjot Paul Chandhoke — Fri, 24 Jul 2009 16:29:25 +0000

Awsum.

By: Carina

Carina — Sun, 12 Jul 2009 20:37:26 +0000

I get it but I wonder how anybody should recognize the lake when the logo is scaled down???

By: Graham

Graham — Tue, 07 Jul 2009 06:30:14 +0000

Absolutely brilliant. I got it immediately!
Very well done!

By: Arron Lock

Arron Lock — Fri, 03 Jul 2009 16:43:34 +0000

Very clever. I really like what you did there with the creature making up the first 3 letters. I do think that the font is a little boring. Maybe a more interesting sans-serif would work better.

By: Ivangraphikz

Ivangraphikz — Thu, 02 Jul 2009 22:45:13 +0000

Do a logo have to be logical?? Don’t think so, so don’t think it so hard; if the reflection is right or the typeface, or even the color. Let’s see the big picture here… Simply a great idea, but does it work as a logo, that’s another matter.

By: thephotoshopper

thephotoshopper — Thu, 02 Jul 2009 18:14:21 +0000

oh. my. god. superb!!

By: Logo Of The Month: June 2009

Logo Of The Month: June 2009 — Tue, 30 Jun 2009 13:01:44 +0000

[...] winner of Logo Of The Month for June 2009 (from the Logo Of The Day website) is the Loch Ness Partnership [...]

By: Philippe Cossette

Philippe Cossette — Mon, 29 Jun 2009 14:51:56 +0000

Congrats! you deserve it!

By: DChuck

DChuck — Mon, 29 Jun 2009 13:13:12 +0000

congradulation on logo of the month!

By: Tony

Tony — Thu, 25 Jun 2009 14:33:13 +0000

Fresh! I can really dig it! Good Job!!!!

By: Tom OKeefe

Tom OKeefe — Mon, 22 Jun 2009 06:31:58 +0000

also…

when looking at this logo it reads as LOC and HNESS not as LOCHNESS. as much as the “LOC” is clever (I agree with averyone) as a whole “LOCHNESS” is fails. (at least to me)

By: Tom OKeefe

Tom OKeefe — Mon, 22 Jun 2009 06:25:27 +0000

take away my likes or dislikes for this logo. Some questions I would like to ask.

can this logo work when reduced? without the Tags: Monster, Sea, water in the description above did people see it right away? and if not then wouldn’t it fail when used in real world environments? i.e. web site, printed material etc. when you only have the attention of a person for a few seconds.

Also when viewing this logo on ness-link.visitlochness.com it looks really big and the way the tag line is placed makes the “LOC” seem out of placed. also on top of a image with the type in white makes it hard to read. Sometimes logos look good on a white background without any distractions then when used they fail.

In my opinion logos should work in all sizes, colors, and environments. Even the same as if it was used in a fax cover sheet.

–T

By: Boudewijn Vermolen

Boudewijn Vermolen — Sun, 21 Jun 2009 14:11:36 +0000

Pure awesomeness. This is absolutely brilliant.

By: Jeff Jenkins

Jeff Jenkins — Sat, 20 Jun 2009 15:30:01 +0000

Awesomeness.

By: Philippe Cossette

Philippe Cossette — Fri, 19 Jun 2009 16:05:56 +0000

It’s perfect! Congrats!

By: adam

adam — Fri, 19 Jun 2009 15:27:01 +0000

I, like everyone else, love it! The text reads very easily and I think the slight delay in the reading of the visual message just intensifies the cleverness shock. However, may be too abstract if some people dont pick up on it at all. For me it took a couple of seconds and once I saw it, it was very clear. Also, many have suggested that it seems unfinished. I think the simplicity reflects the images of supposed nessie sightings. It says what it needs to say – designers simplify, not complicate.

By: rds-nltsgrafx

rds-nltsgrafx — Fri, 19 Jun 2009 04:44:29 +0000

In response to Boy Called Out;
Let me word it to you like this.A logo can be abstract and have any meaning a person may assigns to it just like a painting, being that they don’t understand the concept of the logo.
Obviously you didn’t fully understand what I wrote.”Logo Artist” tend to over analyze logos(my opinion).
My point was made clear with Nike example.I’m sure it would be safe to say that the majority of people that purchase Nikes, have not a clue what the swoosh stands for nor the meaning of Nike.
And no I wouldn’t pitch that to any client and obviously you missed my whole point.

By: Kumbric

Kumbric — Thu, 18 Jun 2009 20:24:18 +0000

Once again, amazingly clever. I just love it. I do have to agree with Russel though; the head’s reflection is facing the wrong way. Of course that is from the typeface, but I have a feeling it would make people who get all OCD about that kind of stuff frustrated.

still, the logo is beautiful.

By: Paul

Paul — Thu, 18 Jun 2009 15:54:06 +0000

as with the other comments … clever!

By: Torrie Foster

Torrie Foster — Thu, 18 Jun 2009 15:31:56 +0000

OMGosh!! This took me about a half an hour to figure this out and didn’t get it! Now I finally see it, great job!!