“The identity for Emmanuel Christian Church marks the first step in their approach towards an entirely new branding program. With a renewed focus on outreach and engaging their community in Pittsburgh’s Northside neighborhood of Brighton Heights, Emmanuel is committed to reshaping their church, making themselves more accessible, inviting and becoming a bright spot in their community.
The results of our preliminary work together provided the basis for an identity and branding program that not only stands out among other Christian evangelical churches, but has made Emmanuel confident they now possess a voice that expresses their core values and personality as closely as possible.
It fits the congregation’s personality, has a “roughed edge” feel, which mirrors the church’s belief that we are all “works in progress” and also breaks out of it’s boundary a bit, suggesting “outreach,”
Designer: Daniel Pipitone
nothing original here, lets move along folks.
Hmm… It’s old fashioned, not memorable and uses some of the most unappetising colours I’ve ever seen!
Wow…tough crowd. I guess I asked for it
Also, FWIW, I think it’s important to remember that a critical skill as a designer is to design to the brief, honoring our client’s goals more than our own likes / dislikes. After 13 years doing this, I have come to realize this is the most important thing to remember in the process. But thanks for the…um…constructive feedback.
Tough brief.
I think it’s decent. Like Daniel said … for what it is being used for it works. Doesn’t have to be a breakthrough awe inspiring logo.
I’m not too crazy about the logo, but I’m a huge fan of the type. The “emmanuel” reads beautifully, although I’m surprised they wanted it with a lowercase ‘e’. I’m not sure what you were going for with the thin red outline on the ribbon/fish. Is that supposed to represent blood? I think it needs to be clarified.
The image reminds me of a ribbon, like the breast cancer, or bring our troops home ribbons… I know where you are coming from Daniel, but as a professional you can guide your clients into better design.
Thanks for the comment, EJSchultz.
I tend to believe in the idea that “Good design is good business.” So when you say “better design” do you mean aesthetics or execution? I believe both of those things are relative. If you mean “better design” in terms of solving the clients problem successfully and in a way that satisfies the brief and makes them happy…well, that sounds to me like “good business” and “better design.”
As I said in an above comment, the client did drive the direction using the brief, however the execution is all me, and I don’t mind saying I happen to quite like it. I looked around a lot at church logos, and I think this one fares quite well comparatively against many others with empty meaning and cliche.
Also, for Christian churches, the fish means a lot to them, and the idea of making it too far one way or the other just to avoid reminding people of something else is just not worth it.
In the end, again, it solved the problem posed, and it NO logo is going to appeal to everyone all the time.
I have to agree it doesnt look too pretty on this page but the printed version looks quite good. Concept is good.
I actually like the colors, but would have gone with a more unified box; I think the stokes break it up too much right now. Other than that, I think it’s a pretty good logo.
Thanks, Phase 3. Yeah, I actually did two configurations. Horizontal and Vertical. The other one I think displays a bit nicer online. You can see it here:
http://danielpipitonedesign.com/2009/05/emmanuel-christian-church-identity/
Its reputable and works for a church. Great brief.
Thumbs up!
I saw a fish on a table before seing the cancer ribbon. Actually, without reading the comments I wouldn’t have tought of the ribbon because they tend to be larger and bolder, with a darker interior to mark depth.
this is clearly a church logo, and a good one might I add. The previous “crown” church logo kinda made me feel unconfortable because of the idea behind royalty and riches.
This one is more modest, the “sloppyness” of the table’s contour makes me think of a worn wooden table, something sober. The fish is of course relevant.
I Honnestly think this is the best church logo I’ve seen so far. Good work.
I like it! Simple but to the point. I like the colors and I definatly like the rough lines, gives it texture.
Thanks Daniel for sharing your talents, you are a blessing!
I just want to apologize Daniel I was incredibly drunk at the time haha. It might not be original but it is pleasing to the eye. Sorry for being arrogant!
No worries, Brandon. Enough years doing this and you develop a pretty thick skin. Cheers.