Comments on: 2009-06-12 | Saol

By: griseltolstow

griseltolstow — Fri, 12 Feb 2010 04:42:13 +0000

I could picture it with several tones of gray… It should be a good excersize. I think is saveable.

By: SharwEn_LEe

SharwEn_LEe — Thu, 09 Jul 2009 13:55:52 +0000

I am not good enough to comment this logo.But to be honest,the first time i saw this logo, i try hard to figure out how many color it uses and what color is it.

By: mau

mau — Tue, 16 Jun 2009 19:04:55 +0000

gosh

By: Stefan

Stefan — Tue, 16 Jun 2009 12:05:45 +0000

@mau It’s custom built.

By: mau

mau — Mon, 15 Jun 2009 17:09:21 +0000

Nice.
What typeface is that?

By: SuperDave4eva

SuperDave4eva — Fri, 12 Jun 2009 22:40:46 +0000

I know it is harsh to say, but I think I hates it.

First off I generally dislike transparencies in logo design. Secondly when you overly-overlap the letters it looks like a printing mistake.

I really don’t care what the design brief says I think this one is a complete failure. Sorry Stefan, I can tell you’ve put some time into this one but no amount of explaining is going to convince me otherwise.

I think the company Saol needs to scrap this one completely and start over.

By: jeff

jeff — Fri, 12 Jun 2009 21:28:37 +0000

I cannot say this is considered a logo. It cannot be used B&W and I do not think they considered what will happen if their letterhead ever gets faxed…

By: Stefan

Stefan — Fri, 12 Jun 2009 15:27:05 +0000

@DChuck: I cropped it to create a more dynamic shape, that leads the eye towards the O & L.

& ty

By: DChuck

DChuck — Fri, 12 Jun 2009 13:04:21 +0000

Quick Question:
Whis is the top of the A croped out?

I feel like it is unnatural and unnecessary.

Other than that I like it. It is a nice logo to use in modern technologies. Worst comes to worst, a version with a bit more spacing for the A to appear can be used for fax communications.

nice work

By: aldur

aldur — Fri, 12 Jun 2009 12:37:32 +0000

looks fine, though it will be hard to print in b/w

By: Stefan

Stefan — Fri, 12 Jun 2009 10:53:07 +0000

Thanx for the comments guys.
You have valid points. I aggree on a general basis.
As for the “logo rules”, I see them more as guidelines, derived from common sense (usability), not as a doctrine. In this particular case I decided not to follow them in a strict sense. There are 2 reasons. First, SAOL is a small company, not a corporation. Therefor their needs of implementation are manageable by myself. I don’t have to involve large teams of designers, an approach that usually tends to have it’s issues with consistency. Second, they’re a printing house. It is their job to cope with non-standard technical implementation. When pitching their logo, I informed them of the “challenge”. They were aware and aggreed the solution was worth it.

By: rds-nltsgrafx

rds-nltsgrafx — Fri, 12 Jun 2009 04:05:46 +0000

Good call tom!The logo is alright but,I thought one of the “logo rules” was,that the logo should have an appeal even with out colors.Like all black!.
And in this case you wouldn’t be able to distinguish the letter “A”!

By: Eric Schultz

Eric Schultz — Thu, 11 Jun 2009 19:07:50 +0000

Yeah, forget this one in B&W

By: Callum Chapman

Callum Chapman — Thu, 11 Jun 2009 18:48:16 +0000

I completely agree with Tom!

By: Tom OKeefe

Tom OKeefe — Thu, 11 Jun 2009 16:07:50 +0000

Interesting looking in color with the overlays but would have to live in 4/c and never in any other color b/w or solid 1/c. You’re limited in how this logo can be used. I also pay more attention to the visual effect of the overlapping then reading the logo.