(232 votes, average: 3.82 out of 5)
Logo Of The Day Award Winner:

2009-06-11 | Taca

TACA (Transportes Aéreos del Continente Americano / Air Transport of the American Continent) has been connecting the American content, from South to North  for 77 years.

Designed by: Lippincott

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11 Comments to “2009-06-11 | Taca”

Eric Schultz
Jun 11, 2009 at 3:06 am

I am having a tough time resolving the type and the image

Tom OKeefe
Jun 11, 2009 at 3:08 am

I remember back in 2008 when Lippincott designed the re-branding of Taca. really nice improvement. Really like the Feathers, nicely done for this Salvadoran airline.

Jun 11, 2009 at 3:09 am

Simply love it!

Callum Chapman
Jun 11, 2009 at 8:26 am

Like the type and love the image but not too much when they’re together.. they just seem a little separate!

Jun 11, 2009 at 5:14 pm

Callum, you have never done any kind of logo design but are judgeing logos… and sorry, for the most part you are talking absolute bull…

Jun 12, 2009 at 12:26 am

I really like the feathers. They remind me of that tropical flower which name I can’t remember (you know, a green pouch with feathery petals comming out?)

I also like the general bird shape of the feathers. They are a nice wink at the original logo.

Simple font but oh so apropriate.

All in all, very solid logo.

Jun 12, 2009 at 12:48 am

Jun 13, 2009 at 9:55 am

A beautiful mark… perfect for it’s usage.

Jun 14, 2009 at 12:01 am

@lars So what Callus is allowed to voice their opinion

Jun 16, 2009 at 5:08 pm

he can say whatever he wants, but I say, someone who obviously has no idea about logo design doesnt belong here… how in the world can you make a logo like the house proud thing … and than say anything against THIS logo… hello?! The Font and Icon do match perfectly. If he thinks this is the case in his house cleaning logo, he obviously has no idea. And thats not the first time he was talking rubbish…

Jason Schwartz
Nov 7, 2009 at 6:45 am

I love this logo.
I think there is great potential for the feathers element (and its gradient) to be rolled out into the brand ID.