(210 votes, average: 3.76 out of 5)
TACA (Transportes Aéreos del Continente Americano / Air Transport of the American Continent) has been connecting the American content, from South to North for 77 years.
- Blog post from the evolution of the Taca Logo (roughly translated from Spanish to English with Google Translate)
- Brand New discuss the TACA logo.
Designed by: Lippincott
I am having a tough time resolving the type and the image
I remember back in 2008 when Lippincott designed the re-branding of Taca. really nice improvement. Really like the Feathers, nicely done for this Salvadoran airline.
Simply love it!
Like the type and love the image but not too much when they’re together.. they just seem a little separate!
Callum, you have never done any kind of logo design but are judgeing logos… and sorry, for the most part you are talking absolute bull…
I really like the feathers. They remind me of that tropical flower which name I can’t remember (you know, a green pouch with feathery petals comming out?)
I also like the general bird shape of the feathers. They are a nice wink at the original logo.
Simple font but oh so apropriate.
All in all, very solid logo.
@Lars http://www.flickr.com/photos/callumchapman/3369818363/
A beautiful mark… perfect for it’s usage.
@lars So what Callus is allowed to voice their opinion
he can say whatever he wants, but I say, someone who obviously has no idea about logo design doesnt belong here… how in the world can you make a logo like the house proud thing … and than say anything against THIS logo… hello?! The Font and Icon do match perfectly. If he thinks this is the case in his house cleaning logo, he obviously has no idea. And thats not the first time he was talking rubbish…
I love this logo.
I think there is great potential for the feathers element (and its gradient) to be rolled out into the brand ID.