(272 votes, average: 3.20 out of 5)
Logo Of The Day Award Winner:

2009-06-10 | Baskin-Robbins

“In 2005, as part of its 60th anniversary celebration, Baskin-Robbins launched a new brand identity. The new logo was intended to “capture the fun and energy of Baskin-Robbins.” In the old logo, the number “31″ appeared within a simple arc, suggestive of a scoop of ice cream, and next to the name. In the new logo, you can see that the “31″ still exists. It is now formed by the pink portion of the ice cream store’s two initials: “B” and “R.”"

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10 Comments to “2009-06-10 | Baskin-Robbins”

Aslam A Memon
Jun 10, 2009 at 12:16 am

hmmm i wonder what 31 stands for? however i like the BR ice creams n for the logo i think we all know it works

Eric Blair
Jun 10, 2009 at 12:20 am

I’ve always thought this was a brilliant integration of their initials and their trademark 31 flavors. I love it.

Aslam A Memon
Jun 10, 2009 at 12:24 am

ohh they have 31 flavors!!! never knew tht, they always looked more then tht :P

Angela B
Jun 10, 2009 at 12:45 am

Love it!

Jun 10, 2009 at 12:49 am

nice work,

Personally, I tried to find something interesting about the blue part… and I taught I saw 1 -31-2 but the 2 was sooo farfetched I kindof abandoned. I’m a freak so it doesn’t really count (hehe)

I like how the logo is borderline childish and very cheerful. Those are qualities I think of when I want icecream.

Overall awesome logo, good work!

Arwa Al Jundi
Jun 10, 2009 at 1:12 am

I lov ethe logo!
even though they always looked to me like 13 (the B) and 12(the R) . and never noticed the 31.

Jun 10, 2009 at 4:41 am

I don’t care for the colors or the style. It reminds me of a cheap daycare. Just saying.

Christina N
Jun 10, 2009 at 7:55 am

I work at BR and we actually have 32 ice cream flavors out, I understand why the 31 is there but it always confuses people.

Even, is this really new?
It has been our logo since september

Jun 13, 2009 at 9:47 am

At first I wasn’t a big fan, but it fits right in with their website http://www.baskinrobbins.com

Jan 4, 2011 at 7:41 pm

i’ve always loved this logo. i think it’s absolutely superb.