“In 2005, as part of its 60th anniversary celebration, Baskin-Robbins launched a new brand identity. The new logo was intended to “capture the fun and energy of Baskin-Robbins.” In the old logo, the number “31″ appeared within a simple arc, suggestive of a scoop of ice cream, and next to the name. In the new logo, you can see that the “31″ still exists. It is now formed by the pink portion of the ice cream store’s two initials: “B” and “R.”"
- MadMindStudios.com: I have seen a few similar logos like this bef...
- Carola Jansen: The mirror effect on the P is technically imp...
- Grace: I like the idea behind the logo but I don't f...
- LogoForge: " the word ‘etcetera’ which, when used in nor...
- Glenna: I love the logo, but would like to see a more...
3d
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charity
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Designer Logo
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Heart
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hmmm i wonder what 31 stands for? however i like the BR ice creams n for the logo i think we all know it works
I’ve always thought this was a brilliant integration of their initials and their trademark 31 flavors. I love it.
ohh they have 31 flavors!!! never knew tht, they always looked more then tht
Love it!
nice work,
Personally, I tried to find something interesting about the blue part… and I taught I saw 1 -31-2 but the 2 was sooo farfetched I kindof abandoned. I’m a freak so it doesn’t really count (hehe)
I like how the logo is borderline childish and very cheerful. Those are qualities I think of when I want icecream.
Overall awesome logo, good work!
I lov ethe logo!
even though they always looked to me like 13 (the B) and 12(the R) . and never noticed the 31.
I don’t care for the colors or the style. It reminds me of a cheap daycare. Just saying.
I work at BR and we actually have 32 ice cream flavors out, I understand why the 31 is there but it always confuses people.
Even, is this really new?
It has been our logo since september
At first I wasn’t a big fan, but it fits right in with their website http://www.baskinrobbins.com