Comments on: 2009-06-09 | Tiffany & Co

By: ShanShan

ShanShan — Tue, 16 Jun 2009 16:05:22 +0000

I’m not exactly sure what bothered me at first glance…i think that the size of the font is a refine point–maybe it is the ‘&’ that is too big. It doesn’t flow effortlessly. And making is smaller would free up the ‘Q’ issue:) Also making the CO look uppercase or less unequal too may add to the overall flow! It will look lovely on a watch, true.

By: SuperDave4eva

SuperDave4eva — Fri, 12 Jun 2009 22:30:49 +0000

I see a T, 8, C and Q… I like the concept but logos that confuse don’t get a high rating from me.

By: Boy Called Out

Boy Called Out — Thu, 11 Jun 2009 04:32:55 +0000

As a logo, it’s nice… As a lovemark, it’s brilliant! Ha! You could apply a rainbow gradient people would STILL buy into it.

By: SaraKate

SaraKate — Wed, 10 Jun 2009 00:34:03 +0000

I love this logo. Simple, classic, enormous range, yet recognizable and easily used for branding. Very elegant.

By: DChuck

DChuck — Tue, 09 Jun 2009 13:57:12 +0000

@Callum
I think it is safe to say we all understood how the art of the & and O come together, it’s just the optical illusion it creates that makes the O look like a Q. Considering the relative similaritude between the two letters, it doesn’t take much to make one look like the other.

I personally would love to make a suggestion as to how to correct this, since I’m a huge fan of constructive comment, but I just can’t figure it out. This logo has a art style that would be severely impaired by most tries to correct the O-Q situation. I think that’s why people have been noticing the problem but no one has submitted a possible solution.

TL;DR we know why we saw it like that but we still like it.

By: Callum Chapman

Callum Chapman — Tue, 09 Jun 2009 07:47:51 +0000

p.s. if you pay attention to the lines either side of the ‘o’, noticing the end of the ‘&’ sign is underneath the ‘o’ eliminates the fact that it looks like a ‘Q’.. if that made sense

By: Callum Chapman

Callum Chapman — Tue, 09 Jun 2009 07:46:04 +0000

This one got a 5 from me, elegant, stylish and memorable – perfect!

By: Aslam A Memon

Aslam A Memon — Tue, 09 Jun 2009 06:20:21 +0000

I agree wid Daniel Hunninghake here
but i actually started to see the Q only when i read the comment

However its a very nice type mark, really well executed, n i like the font

By: DChuck

DChuck — Mon, 08 Jun 2009 20:07:23 +0000

good logo, after reading comments I started seeing the Q instead of the O

Appart from this minor detail, I like it a lot!

By: Daniela Zeckua

Daniela Zeckua — Mon, 08 Jun 2009 17:18:09 +0000

Nice logo… As Ahmed said, very memorable, but yes… The “O” look like a “Q”.. Anyway, It could work great..

By: Jane

Jane — Mon, 08 Jun 2009 16:13:16 +0000

My eye love it!

By: Alex

Alex — Mon, 08 Jun 2009 16:06:11 +0000

I like it to, but agree with Daniel.

By: Ahmed Elmasry

Ahmed Elmasry — Mon, 08 Jun 2009 15:45:07 +0000

I like it, very memorable..

By: Daniel Hunninghake

Daniel Hunninghake — Mon, 08 Jun 2009 15:19:46 +0000

At first it’s very appealing. But looking closer, the only complaint I have is that the “O” looks more like a “Q”. Minor point..I like it tho

By: Eric Schultz

Eric Schultz — Mon, 08 Jun 2009 15:17:03 +0000

Interesting mark – I think it works in the capacity defined above. Could work for branding as people become more aware of the mark.