2009-06-09 | Tiffany & Co

Interesting mark – I think it works in the capacity defined above. Could work for branding as people become more aware of the mark.

At first it’s very appealing. But looking closer, the only complaint I have is that the “O” looks more like a “Q”. Minor point..I like it tho

I like it, very memorable..

I like it to, but agree with Daniel.

My eye love it!

Nice logo… As Ahmed said, very memorable, but yes… The “O” look like a “Q”.. Anyway, It could work great..

good logo, after reading comments I started seeing the Q instead of the O

Appart from this minor detail, I like it a lot!

I agree wid Daniel Hunninghake here
but i actually started to see the Q only when i read the comment

However its a very nice type mark, really well executed, n i like the font

This one got a 5 from me, elegant, stylish and memorable – perfect!

p.s. if you pay attention to the lines either side of the ‘o’, noticing the end of the ‘&’ sign is underneath the ‘o’ eliminates the fact that it looks like a ‘Q’.. if that made sense

@Callum
I think it is safe to say we all understood how the art of the & and O come together, it’s just the optical illusion it creates that makes the O look like a Q. Considering the relative similaritude between the two letters, it doesn’t take much to make one look like the other.

I personally would love to make a suggestion as to how to correct this, since I’m a huge fan of constructive comment, but I just can’t figure it out. This logo has a art style that would be severely impaired by most tries to correct the O-Q situation. I think that’s why people have been noticing the problem but no one has submitted a possible solution.

TL;DR we know why we saw it like that but we still like it.

I love this logo. Simple, classic, enormous range, yet recognizable and easily used for branding. Very elegant.

As a logo, it’s nice… As a lovemark, it’s brilliant! Ha! You could apply a rainbow gradient people would STILL buy into it.

I see a T, 8, C and Q… I like the concept but logos that confuse don’t get a high rating from me.

I’m not exactly sure what bothered me at first glance…i think that the size of the font is a refine point–maybe it is the ‘&’ that is too big. It doesn’t flow effortlessly. And making is smaller would free up the ‘Q’ issue:) Also making the CO look uppercase or less unequal too may add to the overall flow! It will look lovely on a watch, true.