(341 votes, average: 3.76 out of 5)
Logo Of The Day Award Winner:

2009-06-07 | Amazon

Amazon.com has everything from A to Z and it also brings a smile to customer’s faces.

Designer: Turner Duckworth

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10 Comments to “2009-06-07 | Amazon”

Jun 7, 2009 at 8:53 am


Jesse Pinho
Jun 7, 2009 at 9:22 am

I honestly never noticed either the a to z, or the smile. Maybe it’s just because I see it so often I don’t pay attention to it. Great logo though =)

Zamzam Design
Jun 7, 2009 at 9:29 am

Also never noticed the a to z!

Jun 7, 2009 at 10:13 am

I never made those connections consciously either. Maybe that’s a good thing. You don’t want to walk away whistling the logo and forget who it represents.

Callum Chapman
Jun 7, 2009 at 8:12 pm

Guess what… I never noticed it either! Great logo though!

Jun 8, 2009 at 5:11 pm

Never even thought about the meaning behind it. I just remeber hearing the meaning behind the name (because the world of online retail is a jungle) and wondered why a more tree like aspect wasn’t used. I like this more though. Well done!

Jun 8, 2009 at 11:51 pm

woa… never noticed anything from the description before.

pretty clever I guess, but I think this is also the kind of logo that was made popular by the product (see McDonalds)and clever marketing rather than standing out on its own.

It still has its merits and you know what to type in your browser window when you see it!

Jun 11, 2009 at 9:50 pm


Aug 14, 2009 at 6:22 am

smile :S a to z ?

Sep 8, 2009 at 10:54 pm

Not a great logo, in my opinion. Familiarity makes it seem better than it is. It would have been interesting to see people’s opinions were this some unknown wannabe Internet company.