Comments on: 2009-06-02 | Shift Creative

By: Roberto Blake

Roberto Blake — Thu, 23 Jul 2009 10:26:10 +0000

I think the color on this logo design works well enough. I also believe it would fine in black and white. I think it has good balance and manipulates eye direction in an interesting way. Excellent job on this logo.

I would have been interested in seeing this logo in another color though, a green may have worked for it.

By: Shift Creative

Shift Creative — Wed, 17 Jun 2009 03:18:20 +0000

I hadn’t even noticed I was featured on this site until I checked my referrers and saw this was one my biggest references.

Thanks for all the kind comments!

By: Paul

Paul — Tue, 09 Jun 2009 13:37:34 +0000

Wow! I immediately went to this logo on the home page. Nicely done and I love the colors.

pher

By: Jan Zabransky

Jan Zabransky — Fri, 05 Jun 2009 07:51:47 +0000

One of the most creative logos. I really admire this work and I dont see too much in similarity with fifth gear!

By: DChuck

DChuck — Tue, 02 Jun 2009 12:56:41 +0000

oh I think I saw the old version when I commented (jacob did mention he changed it) because the font is not bugging me anymore.

I think it looks better like this.

By: Sajjad Haider Syed

Sajjad Haider Syed — Tue, 02 Jun 2009 07:01:17 +0000

very nice… it is like 5th gear mark (as few fellows have noticed) but it makes more sense here cause the designer used it as Hi where as in 5th gear TV logo it is only a symbol. very well done…

By: Igor

Igor — Mon, 01 Jun 2009 20:45:45 +0000

I couldn’t see it in my RSS reader. Very simple and very interesting logo – that is what makes a good logo:]

By: Graham

Graham — Mon, 01 Jun 2009 20:02:18 +0000

@Paul Randall:

I too am a car fan. I don’t have to wish that I thought of something like this because I did. I did something extremely similar for a class back in November. Too bad I didn’t know about this or any other logo sites at the time… otherwise I’d have put it up, but now anyone would just see it as copying this. Bit irritating really. But I do thoroughly like it, and it’s also a bit more polished that mine was.

By: Jenn Steinhauer

Jenn Steinhauer — Mon, 01 Jun 2009 19:23:20 +0000

This one is just brilliant. I wish I could say I’d thought of that. As for the people saying it looks too much like the 5th Gear logo… as far as I know, the diagram on a stick shift isn’t copyrighted so I don’t see an issue here. Besides… this one is far better executed.

By: Callum Chapman

Callum Chapman — Mon, 01 Jun 2009 18:01:07 +0000

excellent idea, really nice logo!

By: Arno

Arno — Mon, 01 Jun 2009 15:10:42 +0000

I don’t get how this has anything to do with the fifth gear tv show logo. they simply portrait a gear shift next to their logo type, which is barely creative. in this case however the type mimics the gear shift shape which IMO is a whole step further down the process.
it is a great idea, I probably wouldn’t have thought of it and I think it makes for a great and recognizable logo type.

By: Tom OKeefe

Tom OKeefe — Mon, 01 Jun 2009 15:07:20 +0000

the “Hi” is the same as 5th Gears mark. the only difference is a dot for the i is added. the 5th Gear mark is also slightly slanted.

http://upload.wikimedia.org/wikipedia/en/thumb/0/09/FifthGear.jpg/225px-FifthGear.jpg

If looking past the 5th Gear logo the one thing that bugs me is the negative space below the “i”

By: Sean

Sean — Mon, 01 Jun 2009 14:12:18 +0000

Looks extremely like the Fifth Gear TV Show logo.

By: Carson Shold

Carson Shold — Mon, 01 Jun 2009 14:04:03 +0000

That is pure gorgeous.

By: Nikhil

Nikhil — Mon, 01 Jun 2009 13:59:47 +0000

nice logo and colors…

By: Jacob Cass

Jacob Cass — Mon, 01 Jun 2009 13:58:11 +0000

Aimee and Jon, I had uploaded an old version of the logo by accident and have since updated the logo.

By: Jon

Jon — Mon, 01 Jun 2009 13:16:41 +0000

it’s definitely a clever concept, but will “everyone” grasp the idea? I’m not sure. Then again, logos don’t necessarily have to cater to every market.

Also, the kern on the “S” from the “H” IMHO should be tighter, it’s looking a little lonely sitting out in the front.

By: Ruben

Ruben — Mon, 01 Jun 2009 13:12:22 +0000

Looks like a copy of “5th Gear”

By: Aimee Greeblemonkey

Aimee Greeblemonkey — Mon, 01 Jun 2009 13:10:53 +0000

Very nice. Although the kerning is off a little between the S and H. And would have been cool to connect the F and T.

By: Paul Randall

Paul Randall — Mon, 01 Jun 2009 13:08:37 +0000

I really like this one. I’m a car fan and would have loved to have thought up something like this

By: DChuck

DChuck — Mon, 01 Jun 2009 13:03:53 +0000

this logo grinds my gears!
HAHA it’s a pun!

Good idea, I’m not sure about the color thou and (appart for the H and I because they are the logo inspiration) I’m not too excited about the font.

But the concept is just awesome.