2009-06-02 | Shift Creative

this logo grinds my gears!
HAHA it’s a pun!

Good idea, I’m not sure about the color thou and (appart for the H and I because they are the logo inspiration) I’m not too excited about the font.

But the concept is just awesome.

I really like this one. I’m a car fan and would have loved to have thought up something like this

Very nice. Although the kerning is off a little between the S and H. And would have been cool to connect the F and T.

Looks like a copy of “5th Gear”

it’s definitely a clever concept, but will “everyone” grasp the idea? I’m not sure. Then again, logos don’t necessarily have to cater to every market.

Also, the kern on the “S” from the “H” IMHO should be tighter, it’s looking a little lonely sitting out in the front.

Aimee and Jon, I had uploaded an old version of the logo by accident and have since updated the logo.

nice logo and colors…

That is pure gorgeous.

Looks extremely like the Fifth Gear TV Show logo.

the “Hi” is the same as 5th Gears mark. the only difference is a dot for the i is added. the 5th Gear mark is also slightly slanted.

http://upload.wikimedia.org/wikipedia/en/thumb/0/09/FifthGear.jpg/225px-FifthGear.jpg

If looking past the 5th Gear logo the one thing that bugs me is the negative space below the “i”

I don’t get how this has anything to do with the fifth gear tv show logo. they simply portrait a gear shift next to their logo type, which is barely creative. in this case however the type mimics the gear shift shape which IMO is a whole step further down the process.
it is a great idea, I probably wouldn’t have thought of it and I think it makes for a great and recognizable logo type.

excellent idea, really nice logo!

This one is just brilliant. I wish I could say I’d thought of that. As for the people saying it looks too much like the 5th Gear logo… as far as I know, the diagram on a stick shift isn’t copyrighted so I don’t see an issue here. Besides… this one is far better executed.

@Paul Randall:

I too am a car fan. I don’t have to wish that I thought of something like this because I did. I did something extremely similar for a class back in November. Too bad I didn’t know about this or any other logo sites at the time… otherwise I’d have put it up, but now anyone would just see it as copying this. Bit irritating really. But I do thoroughly like it, and it’s also a bit more polished that mine was.

I couldn’t see it in my RSS reader. Very simple and very interesting logo – that is what makes a good logo:]

very nice… it is like 5th gear mark (as few fellows have noticed) but it makes more sense here cause the designer used it as Hi where as in 5th gear TV logo it is only a symbol. very well done…

oh I think I saw the old version when I commented (jacob did mention he changed it) because the font is not bugging me anymore.

I think it looks better like this.

One of the most creative logos. I really admire this work and I dont see too much in similarity with fifth gear!

Wow! I immediately went to this logo on the home page. Nicely done and I love the colors.

pher

I hadn’t even noticed I was featured on this site until I checked my referrers and saw this was one my biggest references.

Thanks for all the kind comments!

I think the color on this logo design works well enough. I also believe it would fine in black and white. I think it has good balance and manipulates eye direction in an interesting way. Excellent job on this logo.

I would have been interested in seeing this logo in another color though, a green may have worked for it.