Comments on: 2009-05-26 | Avid http://logooftheday.com/2009-05-26-avid/ Logo Design Inspiration, Gallery & Award Scheme! Thu, 09 Feb 2012 05:10:31 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tom OKeefe http://logooftheday.com/2009-05-26-avid/#comment-3076 Tom OKeefe Mon, 01 Jun 2009 02:37:25 +0000 http://logooftheday.com/?p=1143#comment-3076 A while back someone sent me this logo and the first thing I said was "About time AVID changed their Identity" and followed with "this is damn EFFEN good" :-) I love it. It fits Avid. Yes I can see if someone that doesn't know anything about Avid seeing this without any knowledge of the company I would agree. It might be hard at first to read it and hmm get it. I also love the purple gradation on black. some may feel that it needs more work but when I look at this I know what those shapes represent and changing the shapes to look nicer and or to make the negative space between each look different would take away from what these shapes are. They are branded and people recognize them along with what Avid is all about. Having the shapes spell out Avid is just frosting on the cake. :) Now this would of been a great Logo of the Month!!!!!!! A while back someone sent me this logo and the first thing I said was “About time AVID changed their Identity” and followed with “this is damn EFFEN good” :-)

I love it. It fits Avid. Yes I can see if someone that doesn’t know anything about Avid seeing this without any knowledge of the company I would agree. It might be hard at first to read it and hmm get it.

I also love the purple gradation on black.

some may feel that it needs more work but when I look at this I know what those shapes represent and changing the shapes to look nicer and or to make the negative space between each look different would take away from what these shapes are. They are branded and people recognize them along with what Avid is all about. Having the shapes spell out Avid is just frosting on the cake. :)

Now this would of been a great Logo of the Month!!!!!!!

]]> By: ArturDZGN http://logooftheday.com/2009-05-26-avid/#comment-2979 ArturDZGN Thu, 28 May 2009 15:05:02 +0000 http://logooftheday.com/?p=1143#comment-2979 I think the lettering is very iconic.. it might lose reading, at first i didnt read "AVID" the "A" and "V" have a lot of strength and unbalances the other two letters.. it needed more work. I think the lettering is very iconic.. it might lose reading, at first i didnt read “AVID” the “A” and “V” have a lot of strength and unbalances the other two letters.. it needed more work.

]]> By: Aslam A Memon http://logooftheday.com/2009-05-26-avid/#comment-2959 Aslam A Memon Thu, 28 May 2009 06:14:51 +0000 http://logooftheday.com/?p=1143#comment-2959 very nicely done! gr8 work done very nicely done! gr8 work done

]]> By: rds_nltsgrafx http://logooftheday.com/2009-05-26-avid/#comment-2939 rds_nltsgrafx Tue, 26 May 2009 14:18:58 +0000 http://logooftheday.com/?p=1143#comment-2939 Interesting and different but its still missing something. Interesting and different but its still missing something.

]]> By: DChuck http://logooftheday.com/2009-05-26-avid/#comment-2937 DChuck Tue, 26 May 2009 13:07:51 +0000 http://logooftheday.com/?p=1143#comment-2937 nice concept, I never taught those radio controll buttons would form a word someday! nice concept, I never taught those radio controll buttons would form a word someday!

]]> By: SuperDave4eva http://logooftheday.com/2009-05-26-avid/#comment-2931 SuperDave4eva Tue, 26 May 2009 07:43:13 +0000 http://logooftheday.com/?p=1143#comment-2931 Solid concept, but I agree with the others that the spacing could be better and throwing out the purple would be an improvement. Solid concept, but I agree with the others that the spacing could be better and throwing out the purple would be an improvement.

]]> By: Govind http://logooftheday.com/2009-05-26-avid/#comment-2927 Govind Tue, 26 May 2009 04:19:17 +0000 http://logooftheday.com/?p=1143#comment-2927 Now thats what I call really smart work. Best part is that its so neat, to the point and directly associated with the products/services of the company that it represents.... great job in all Now thats what I call really smart work. Best part is that its so neat, to the point and directly associated with the products/services of the company that it represents…. great job in all

]]> By: Alex http://logooftheday.com/2009-05-26-avid/#comment-2926 Alex Mon, 25 May 2009 23:58:57 +0000 http://logooftheday.com/?p=1143#comment-2926 doesn't really need the gradient. and the purple is bad too. doesn’t really need the gradient. and the purple is bad too.

]]> By: tommyc http://logooftheday.com/2009-05-26-avid/#comment-2925 tommyc Mon, 25 May 2009 21:45:15 +0000 http://logooftheday.com/?p=1143#comment-2925 yeah I agree, when I first saw it I was thinking it was the program buttons (volume, play, fast forward) for a video on this page.. I actually almost clicked them, looking for the 'logo of the day'...perhaps distinguishing it with a secondary font or a byline atleast, but it is conceptually cool. yeah I agree, when I first saw it I was thinking it was the program buttons (volume, play, fast forward) for a video on this page.. I actually almost clicked them, looking for the ‘logo of the day’…perhaps distinguishing it with a secondary font or a byline atleast, but it is conceptually cool.

]]> By: Igor http://logooftheday.com/2009-05-26-avid/#comment-2924 Igor Mon, 25 May 2009 21:22:05 +0000 http://logooftheday.com/?p=1143#comment-2924 very similar to the logo of VIVA the music TV station http://en.wikipedia.org/wiki/Viva_Media I don't like it so much. very similar to the logo of VIVA the music TV station

http://en.wikipedia.org/wiki/Viva_Media

I don’t like it so much.

]]> By: Callum Chapman http://logooftheday.com/2009-05-26-avid/#comment-2923 Callum Chapman Mon, 25 May 2009 21:19:45 +0000 http://logooftheday.com/?p=1143#comment-2923 I too agree with Rachel, I like it, but if I see it again in say, a years time, I'd most probably have no clue it's a logo! I too agree with Rachel, I like it, but if I see it again in say, a years time, I’d most probably have no clue it’s a logo!

]]> By: Daniela Zeckua http://logooftheday.com/2009-05-26-avid/#comment-2922 Daniela Zeckua Mon, 25 May 2009 20:08:35 +0000 http://logooftheday.com/?p=1143#comment-2922 I don´t like it, at first sight, is not easy to read it. I agree w/Rachel. I don´t like it, at first sight, is not easy to read it. I agree w/Rachel.

]]> By: Marc http://logooftheday.com/2009-05-26-avid/#comment-2921 Marc Mon, 25 May 2009 18:32:57 +0000 http://logooftheday.com/?p=1143#comment-2921 I agree with Lauren, it looks like this was the start of the design process, not the end. I agree with Lauren, it looks like this was the start of the design process, not the end.

]]> By: Lauren http://logooftheday.com/2009-05-26-avid/#comment-2920 Lauren Mon, 25 May 2009 17:35:45 +0000 http://logooftheday.com/?p=1143#comment-2920 It's awful. I understand the concept of the design, but color, shape, form, space; NOTHING works. It’s awful. I understand the concept of the design, but color, shape, form, space; NOTHING works.

]]> By: Rahul http://logooftheday.com/2009-05-26-avid/#comment-2918 Rahul Mon, 25 May 2009 15:01:54 +0000 http://logooftheday.com/?p=1143#comment-2918 Very nice concept indeed. Cheers. Very nice concept indeed. Cheers.

]]> By: Jeanmarc Thomas http://logooftheday.com/2009-05-26-avid/#comment-2917 Jeanmarc Thomas Mon, 25 May 2009 14:48:22 +0000 http://logooftheday.com/?p=1143#comment-2917 although the thought behind the construction is good, I could not really figure out the brand name at first glance. It is a bit too ambiguous to be read correctly I reckon. although the thought behind the construction is good, I could not really figure out the brand name at first glance. It is a bit too ambiguous to be read correctly I reckon.

]]> By: Rachel Ortiz http://logooftheday.com/2009-05-26-avid/#comment-2916 Rachel Ortiz Mon, 25 May 2009 14:16:26 +0000 http://logooftheday.com/?p=1143#comment-2916 great concept, but i'm wondering if it will be successful in being recognized as a brand vs. just a group of shapes. If a person knows Avid it's easily recognized, but it may be much more difficult for someone (like my husband) who's never heard of Avid before. great concept, but i’m wondering if it will be successful in being recognized as a brand vs. just a group of shapes. If a person knows Avid it’s easily recognized, but it may be much more difficult for someone (like my husband) who’s never heard of Avid before.

]]> By: Dario Gutierrez http://logooftheday.com/2009-05-26-avid/#comment-2915 Dario Gutierrez Mon, 25 May 2009 14:09:10 +0000 http://logooftheday.com/?p=1143#comment-2915 It doesn't looks professional. It doesn’t looks professional.

]]> By: Carson Shold http://logooftheday.com/2009-05-26-avid/#comment-2914 Carson Shold Mon, 25 May 2009 14:02:16 +0000 http://logooftheday.com/?p=1143#comment-2914 Yea it creates a bit too much space between it and the 'I,' still a great concept though. Yea it creates a bit too much space between it and the ‘I,’ still a great concept though.

]]> By: Dirk Leys http://logooftheday.com/2009-05-26-avid/#comment-2913 Dirk Leys Mon, 25 May 2009 13:54:10 +0000 http://logooftheday.com/?p=1143#comment-2913 That 'V' is very annoying. It doesn't seem to be aligned correctly... That ‘V’ is very annoying. It doesn’t seem to be aligned correctly…

]]> By: Miguel Peixoto http://logooftheday.com/2009-05-26-avid/#comment-2912 Miguel Peixoto Mon, 25 May 2009 13:28:52 +0000 http://logooftheday.com/?p=1143#comment-2912 Very nice work! Very nice work!

]]>