At the center of Avid’s brand identity is a new logo composed of simple geometric shapes derived from the buttons, icons and markers that consumers and professionals recognize as fundamental to the digital audio and video solutions they use every day to enable their creativity. The new logo forms a visual connection to iconic shapes that represent “volume up, volume down, play, pause, record and forward,” signaling a unification of the company’s core audio and video offerings. The distinctive mark also spells out the company’s name in abstract letterforms. — Press Release
Discussion over at BrandNew.
The design was done by Wally Krantz (Executive Creative Director), Dennis Thomas (Design Director), and Sam Becker (Senior Designer) at The Brand Union.