Comments on: 2009-05-22 | Tenth

By: Cerise

Cerise — Wed, 27 May 2009 22:22:24 +0000

Hi, I think this logo would look cool if you made the bottom of the dot/little square follow the curve at the top of the T

By: Megan McGonagill

Megan McGonagill — Fri, 22 May 2009 20:23:21 +0000

Get black on white. -Guy de Maupassant
Like where its going, just need that extra little push.. don’t be scared

By: Niecey

Niecey — Fri, 22 May 2009 15:48:02 +0000

I bet it would look more like a person worshipping, rather than on a cross (as I also had assumed it was), if you brought it in a little at the armpit part of the T, so the sleeves were flared a bit.

I do like it though.

By: Ethan Allen Smith

Ethan Allen Smith — Fri, 22 May 2009 14:21:57 +0000

Gotham Bold is almost worse than Arial. With Arial, at least I could have assumed that the designer was lazy, but that you looked for a font and deliberately chose this one is a little confounding. Gotham might speak to power and simplicity, but it certainly isn’t a worshipful font. It makes the human figure (which I originally assumed was Christ) look sad or stoic.

Gotham worked for President Obama’s campaign because of the surrounding branding. The logo was lively, the design was clean, and the message was sticky and exciting. For the Tenth wordform, there seems to be no life, no color.

Now, don’t get me wrong, the concept is fantastic. Done right, you can use the worshiper-as-a-t in any number of layouts without being limited by a simple wordform. A branding campaign using this concept could be a homerun, but this logo doesn’t reflect that.

By: Pete

Pete — Fri, 22 May 2009 00:58:54 +0000

That mark is brilliant. The work appears effortless, and that’s part of its beauty and genius.

By: wuht

wuht — Fri, 22 May 2009 00:45:25 +0000

I love how simple this mark is. Church logos can be so ugly or typical but I get this right away.

By: rds-nltsgrafx

rds-nltsgrafx — Fri, 22 May 2009 00:39:54 +0000

This is the logo of the day!?Must not be many submissions.I like the fact that its simple and plain but its too simple and plain!
Simple can also be creative.

By: Nancy Wu

Nancy Wu — Fri, 22 May 2009 00:25:56 +0000

Interesting comments…to respond to some: The typeface is Gotham Bold with some editing to the E. Wanted to avoid historical church cliches as the Tenth community is far from that kind of personality. Square form of the head keeps it looking like a Christian cross vs. a round head that wouldn’t balance out well and look cheap. The notch would be a distraction, unnecessary and hard to reproduce small. It’s not meant to be Jesus or a crossbow at all..it’s a person worshiping, not a crucified or lifeless figure, nor over-the-top joyful. Not meant to be Asian at all nor is the demographic mostly Asian.

By: anon

anon — Thu, 21 May 2009 23:18:51 +0000

I see TENiTH.. or TENiH…

By: Callum Chapman

Callum Chapman — Thu, 21 May 2009 22:19:17 +0000

I agree, simplicity for logos is sometimes best! I quite like the logo!

By: Bruce Colthart (@bccreative)

Bruce Colthart (@bccreative) — Thu, 21 May 2009 15:25:14 +0000

I have mixed feelings. On one hand I’m comfortable with it overall, especially if it’s a Christian-type church.I like the suggestion of arms-opened-wide, but I’m not as enthusiastic about the square block/head, because it’s also suggesting a heavy weight that either bowing the crossbar below it, or that crossbar is under tension [like a pulled crossbow] ready to launch the square boulder. I wonder if the tiniest white notch in the middle top of crossbar would help the suggestion of a human and still be a strong cross.

I’m also just a bit distracted by extra letterspace on either side of the cross; it kinda isolates TEN and H.

Push comes to shove though… it works.

By: Carson Shold

Carson Shold — Thu, 21 May 2009 15:18:26 +0000

Ethan, sometimes simplicity is best.

That said, I think there are other fonts that could better represent a religious aspect.

By: Ethan Allen Smith

Ethan Allen Smith — Thu, 21 May 2009 14:14:18 +0000

Arial Black for a logo? Really?

By: DChuck

DChuck — Thu, 21 May 2009 13:03:27 +0000

I get an asian feeling about the second T

I know it is supposed to represent Jesus but I can’t help but feel like it has an asian look to it. Author’s name might help to that feeling too.

Maybe it is done TO look asian since it is in Vancouver BC that has the highest asian immigration % in all of canada…
I see what they did there!