I agree with the comment about the first “i”. I first read this logo as “voRd fabric” so the dot would help with legibility, plus it would go a long way with consistency since the “i” in fabric is dotted too.
Other than that, the logo’s okay…not my style, but I do like all the ligatures.
Agree, difficult to read but as it is also a long phrase it doesn’t have a memorable shape / outline even without immediately understanding the text
ArturDZGN
May 13, 2009 at 10:46 pm
in fact its so complex it has no reading.
boxerdude
Jan 4, 2011 at 7:23 pm
i agree wholeheartedly with DChuck in that the logo/name would work better for a garment company…. as a design/coding studio not only do i find the name ridiculous but the logo is equally as ineffective.
not that we’re here to judge or comment on the names of the businesses, but this falls into the category of wineries in australia and new zealand using names like “4 emus” and “cat pee on a gooseberry bush”, “painted turtle” etc… nonsense names that do nothing to spark a brand. they remain an awkward logo.
Very difficult to read this logo, ineffective I think.
agreed, to hard to read.
soz to double post, had another look and i think a dot above the first i would go a long way
hmmm quite difficult to read thou i like the bg texture
agreed with most of the ppl… very hard to read
I think the logo could be improved by adding a ‘tittle’ to the first I.
Like the font, but it is hard to read.
I agreed with
Torrie Foster
I got fabric but not void…..
I also had difficulty reading the logo,
I do however like the ligatures, however legibility
is definitely taking value away from this logomark.
I agree with everyone, it’s a cool idea, but for a logo it’s to hard to read.
yeah.. too difficult to read it…
not so fresh also…
I can read it but I don’t like it. I don’t feel like it conveys anything.
would work for some Hip gangsta sweater company… not so much for a design and programing firm.
in and of itself, it is not bad… just a very poor choice for its use.
I agree with the comment about the first “i”. I first read this logo as “voRd fabric” so the dot would help with legibility, plus it would go a long way with consistency since the “i” in fabric is dotted too.
Other than that, the logo’s okay…not my style, but I do like all the ligatures.
hard to read
Thanks all.
Agree, difficult to read but as it is also a long phrase it doesn’t have a memorable shape / outline even without immediately understanding the text
in fact its so complex it has no reading.
i agree wholeheartedly with DChuck in that the logo/name would work better for a garment company…. as a design/coding studio not only do i find the name ridiculous but the logo is equally as ineffective.
not that we’re here to judge or comment on the names of the businesses, but this falls into the category of wineries in australia and new zealand using names like “4 emus” and “cat pee on a gooseberry bush”, “painted turtle” etc… nonsense names that do nothing to spark a brand. they remain an awkward logo.