“The logo is for a company that sells Art/Paintings printed on a special layer that is sound-absorbing. These Painting can be used everywhere silence is needed. For example in conference rooms, offices etc.
The sound absorbing function of the art, the so called “Akustikkunst” (Acoustic-art) is shown in this logo. The loud sound, symbolized by a soundwave coming from the left is impacting on the art, symbolized by the productname “Akustikkunst” in the middle of the logo, and than absorbed by it, visualized by the straight line on the right. So the logo visualizes the effect of the product by showing a “before-and-after-situation” from left to right. In addition to that, the colours support this progress, the idea of loud sound resulting in silence. On the left, the sound with the soundwaves is shown in a strong dark colour to emphasize the power of this sound. In comparison, the silence is visualized by light gray-tones. Within these colours there are different tones to add some visual motion. The overall reduced and simple square shape makes the logo very scalable and memorable.”
Designer: Dominic Rödel
Advertising agency: DIEWERBEREI Osnabrück