“The logo is for a company that sells Art/Paintings printed on a special layer that is sound-absorbing. These Painting can be used everywhere silence is needed. For example in conference rooms, offices etc.
The sound absorbing function of the art, the so called “Akustikkunst” (Acoustic-art) is shown in this logo. The loud sound, symbolized by a soundwave coming from the left is impacting on the art, symbolized by the productname “Akustikkunst” in the middle of the logo, and than absorbed by it, visualized by the straight line on the right. So the logo visualizes the effect of the product by showing a “before-and-after-situation” from left to right. In addition to that, the colours support this progress, the idea of loud sound resulting in silence. On the left, the sound with the soundwaves is shown in a strong dark colour to emphasize the power of this sound. In comparison, the silence is visualized by light gray-tones. Within these colours there are different tones to add some visual motion. The overall reduced and simple square shape makes the logo very scalable and memorable.”
Designer: Dominic Rödel
Advertising agency: DIEWERBEREI Osnabrück
It really needs an explination to make sense.
Don’t like it. Maybe it’s just me but having to turn your head sideways to read a logo doesn’t really work…
I like the idea. A lot. It makes you think but not for too long.
But.. I hate the use of the product name. Personally I would’ve skipped it alltogether and used the whitespace between the “waveforms” as the acoustic barrier, and have the name horizontally beneath. Also not entirely sure about the color-diferentiation over the gap, though I guess it adds to the need for pause before understanding it.
I think the ‘keep it simple rule’ would apply here… not that you’re soliciting ideas, but how about: wave lengths leading up to Akustikkunst and that same line finishing off the logo in a straight line. Or not…
hmmm. . and what, boring logo isnt it?
Actually I really like it. You know the product and what it stands for before you get in touch with the logo itself. So this product in mind, it gets more than clear that the logo visualizes the effect of the product.
even without knowing the product at first I realized that thats a soundwave which fades out…
meh… it’s ok I guess
would help if you spoke german…
The vertical, on-its-side name doesn’t bother me. I see it on books on my bookshelf all the time.
I think it needs to be a bit more simple….