“Aditus is a network for SME’s and the logo is part of the corporate identity we are doing right now and the logo is going to be used in both on- and offline media. The client wanted something light with Scandinavian / Danish design. With the font “dynasty” as a base we got the perfect stepping stone for moulding and redoing it to a unique font for the logo. The client also wanted an icon that should give a signal of development, living organism, something that stand out. Here we created a shape/form that would hold this. See our process & inspiration here.”
Designer: Jan Ligaard


(175 votes, average: 3.35 out of 5)

I like it, I think it easily marketable.
I would transfer well to any mind of media and scale down pretty well.
I feel like I’ve seen the icon before…I’m not really sure that it does stand out. But I like the custom typeface, works well.
I really like the custom font, it reads nicely and fits well with the icon you have created.
I must say i agree with Thorn, i’m not sure the icon is memorable enough and for me its just a little bit to plain, but its still a nice logo.
I like the typeface and own it as well. (t-26) over all its nice and clean. lets be honest ok? you didn’t really change it much at all. the letter “T” was changed slightly.
Other than that it is a nice type and mark.
http://img21.imageshack.us/img21/1582/dynastya.png
–Tom
I like the adjustments to the font, but the icon/mark doesn’t really do anything for me.
I like the font
Is this company related to Etisalat in anyway? http://en.wikipedia.org/wiki/Etisalat
update my comment:
after looking on your site I like how you show the changes to the type and where the mark concept comes from.
–Tom
http://www.etisalat.ae/ ….. mark concept come from here …
looks a bit close to “etisalat” company:
http://etisalat.com.eg
http://etisalat.com.eg/etisalat/templates/79/logo_en.jpg
well as few fellows have found out, either a coincidence or …, it looks like http://www.etisalat.ae/ or
for logo only
http://www.twitpic.com/4ede3
Very nice font and icon selection. I like how you have included your process with this mark. I feel the icon is achieving a lot of your inspirations with the exception of movement. I feel this could have been taken a little further. Great solution overall!
Hi all
Thanks for the comments and critique.
great font…
I always show which fint (if any) i use as base for the logo so credit to you Tom
Regarding the icon i got the comment once i showed before that it had some resemblance to that saudi company. Had never heard about it before but i guess that when it comes to shapes that are “normal” you are bound to make something that looks a bit like something you have seen before… But all in all thank for looking and the comments. That is the only thing that makes me do better. Thanks and cheers. Jan
Nice typeface! Nice simple logo. Thumbs up from me
I think it’s very similar to Etisalat logo, Etisalat is a mobile network operator in UAE, KSA and Egypt.
http://images.google.com.eg/images?q=etisalat+logo
and
http://www.etisalat.ae/index.jsp?lang=en
i like the logo but it looks like the “etisalat logo”
Google it!
cool but copycat etisalat logo
http://www.etisalat.ae/
the same logo. Ops!!!!!!