Comments on: 2009-04-25 | Sarah Pukin

By: Lina

Lina — Mon, 27 Apr 2009 21:35:57 +0000

I really enjoy the logo and after looking at it for a few minutes got the general idea of it. I think it’s original work.

By: Tom OKeefe

Tom OKeefe — Mon, 27 Apr 2009 14:34:44 +0000

hmmm ok
This mark could look interesting at large scale but when reduced it’s all lost. I don’t think of photography at all when looking at this. It’s still nice looking at a large scale.

By: SuperDave4eva

SuperDave4eva — Mon, 27 Apr 2009 08:29:31 +0000

I’m with James and Jamie on this one…

By: James Hsu

James Hsu — Sat, 25 Apr 2009 09:57:19 +0000

I’m going to have to disagree with some of the above statements and go ahead and say I feel like this is a very successful logo. Though I realize the logomark itself has very little reference to “photography,” I can appreciate the subtlety of “Sarah Pukin,” being the key (to successful photography in this case). I also find the subtle S & P letter forms to be an eloquent touch.

I enjoy the symmetry, and see no issues with logo reproduction small, large, or any color of the spectrum.

By: Jamie

Jamie — Fri, 24 Apr 2009 16:25:33 +0000

I like this logo a lot; it’s very unique & classy.

There are already too many photographer logos that include a camera, film, or shutter as part of the icon. This logo is at least something original. [And for what it's worth, I don't feel like a logo *has* to tell you what the company is on first glance.]

By: EJSchultz

EJSchultz — Fri, 24 Apr 2009 14:32:05 +0000

I agree with the above. Additionally, I find the S and P difficult to cull from the keys as they are a little too ornate. Looks to me like a fancy hotel or antique dealer’s logo.

By: Alex

Alex — Fri, 24 Apr 2009 14:00:36 +0000

With the motto it makes a little sense, but by itself I wouldn’t know what it was for.

By: DChuck

DChuck — Fri, 24 Apr 2009 13:30:13 +0000

I guess it’s an OK logo if you go around giving business cards. I wouldn’t have put it on major marketing media because it would confuse the viewer.
Even if you explain the moto, it is a hard link to make between photography and keys.

To help with that principle, I would’ve tried to put a camera in a negative space or in the bottom part of the keys. (add a white rectangle with a black dot and a small square indentation for the flash. it would still retail the old century key look and have some sort of camera in it.

But like I said, not a very memorable one but still good for entry-level marketing.