Comments on: 2009-04-21 | McDonalds

By: boxerdude

boxerdude — Wed, 05 Jan 2011 00:08:16 +0000

It’s almost impossible to argue the merits or shortcomings of such a globally iconic identity. Yes, the billions in worldwide media buys and packaging have propelled the symbol into instant recognition, but that’s true of any logo. IBM isn’t exactly a design achievement but there’s no denying its position of notoriety. It would be a different conversation had we had the ability to discuss it prior to deployment.

By: Maff the Logo Designer

Maff the Logo Designer — Thu, 03 Sep 2009 17:32:41 +0000

The logo looks great. Shame about the food

By: Jacob Cass

Jacob Cass — Sat, 06 Jun 2009 06:10:13 +0000

Gripes, you are correct, well that is what it says in the book ‘Logo’.

By: gripes

gripes — Fri, 05 Jun 2009 12:55:28 +0000

Actually, isn’t the design of the golden arches from the original structural design of the stores?

By: DChuck

DChuck — Wed, 06 May 2009 15:56:07 +0000

@Chris

The fact that this logo is recognizable is irrelevent. The fact of the matter is that this logo is of very poor quality. It became popular and widly recognizable because McDonald’s (successfully) sank billions in their marketing to put this logomark in everyone’s mind.

Nevermind MikkyD’s popularity and try to give this logo to any company which name starts with a M and look as you get turned down everywhere.

This Logo has 1 thing going for it, it is easily marketable… and that’s why we know it. Because of ginormous marketing.

By: Chris

Chris — Wed, 06 May 2009 15:49:03 +0000

2.85 out of 5, rated

for a logo in the top 5 most recognizable logos in the world. Faith decreasing.

By: KaZaaV2

KaZaaV2 — Sun, 03 May 2009 17:19:22 +0000

…as someone else said, if it wasn’t for the company itself and it’s image, this logo would have been booted by everyone.

If McDonald’s’ logo was a “M” made out of 4 sticks, it would still be as popular as this one. I’m not impressed really, but kudos to the lucky designer who sold his logo to them

By: Sklep Zoologiczny W?dkarski

Sklep Zoologiczny W?dkarski — Sat, 02 May 2009 22:23:16 +0000

You’re kidding me right?! McD logo here? Please… It’s already more icon that logo. You should promote some new logos and designers here, NOT trite and hell well-known logos…

By: Tom OKeefe

Tom OKeefe — Mon, 27 Apr 2009 12:52:38 +0000

french fries bent to form the letter “M”. I’ve always been a fan of this logo. Even if you don’t care for the company it shouldn’t take away from the concept behind it.

By: Sajjad Haider Syed

Sajjad Haider Syed — Sat, 25 Apr 2009 15:53:11 +0000

reminds me of my one old logo that I made & unconsciously used same sort of M, but in my own way….

http://www.twitpic.com/3ytw6

By: Sajjad Haider Syed

Sajjad Haider Syed — Sat, 25 Apr 2009 15:16:53 +0000

The best thing about this logo (As no one have mentioned until now) is that this big M is written in a way that it read same from both sides and this is why the McDonald outlets have it standing in the middle and it reads same from both sides very clearly…

This is kind of rare thing in logos… and this is what I like about this logo…

By: clearmedia

clearmedia — Fri, 24 Apr 2009 08:33:41 +0000

Brandwash…

By: CM Cheng

CM Cheng — Thu, 23 Apr 2009 01:48:57 +0000

I also wonder why this logo is here. I am personally disgusted by this logo or more so by the McDondald’s Corp itself. I can think of so much unethical value behind the golden arches that I can’t just critique the logo by itself alone. Enough said.

By: crazywabbit

crazywabbit — Wed, 22 Apr 2009 18:43:46 +0000

Are these logo’s submitted to this site or picked from the internet by the owner of this site?

By: Alex

Alex — Tue, 21 Apr 2009 01:36:54 +0000

I think in this case it wansn’t the logo that made the company famous; it was the company that made the logo famous.

By: Shawn G. Strong

Shawn G. Strong — Mon, 20 Apr 2009 20:52:29 +0000

I get disappointing when I see logos like this on the site i.e. CBS logo and others.
What I mean to say is that I like seeing logos of businesses and organizations I’d otherwise, probably, never have heard of!
If the point of the site is to post a logo just see what people say about it, lets stick the Pepsi logo up there so we can tear it apart or the Walmart logo. I’d like to see what others say about it.

I’ll get off the soap box now and agree with DChuck. If the business it’s self hadn’t of been a success, this logo would be obscure.

By: SuperDave4eva

SuperDave4eva — Mon, 20 Apr 2009 19:10:12 +0000

Da da da da da…

In McDonalds own words… i’m lovin’it!

I agree with some of the comments above that it is not the most powerful logo from a strictly design standpoint.
That being said, with all the marketing dollars that have gone into building the brand, there is no arguing that it has become one of the most familiar and popular logos of the entire world.

By: Dominic

Dominic — Mon, 20 Apr 2009 18:24:48 +0000

I woulf like to see the concept behind the logo….
there are WAY better logos out there…

By: brian

brian — Mon, 20 Apr 2009 16:52:13 +0000

really?

By: DChuck

DChuck — Mon, 20 Apr 2009 16:17:25 +0000

Problem with this one is that if they hadn’t spent billions on advertising over the course of years, this would be such an unrecognisable logo.

But they did spend all that marketing money so people now recognize it.

On a purely objective standpoint, this logo is mediocre at best. Easily marketable, yes, but not a great design, not a great execution and not even really differiencable from a lot of other generic logos.

Classic case of forcing a logo in the general public psyche by burning money.

By: Nikhil

Nikhil — Mon, 20 Apr 2009 16:10:03 +0000

its simply great….

By: James Hsu

James Hsu — Mon, 20 Apr 2009 15:28:51 +0000

You’d be a liar if you said you didn’t know what the golden arches were. Hence, making it a successful (and memorable) logomark.

By: ESchultz

ESchultz — Mon, 20 Apr 2009 14:40:15 +0000

Can’t mistake this for anything else – worldwide

By: Stephen Emlund

Stephen Emlund — Mon, 20 Apr 2009 14:18:04 +0000

I’ve always been drawn to great design – when it comes to buying things – iPod, Mike’s Hard Lemonade, McDonald’s, etc. Maybe that’s why, in high school, I decided to work for McDonald’s for the next 6 yrs – and why when I get a client that already has a great brand, I’m that much more excited to work with them.

By: Paul Randall

Paul Randall — Mon, 20 Apr 2009 13:52:46 +0000

Ubiquitous, and instantly recognisable.

By: Metal_Link

Metal_Link — Mon, 20 Apr 2009 13:51:09 +0000

Hm… Never noticed the type was not in the center of the logo. One usually sees just the iconic “Golden Arches” on their own.