Comments on: 2009-04-09 | Tree Creds

By: SuperDave4eva

SuperDave4eva — Mon, 13 Apr 2009 17:23:13 +0000

Could have been so much more…

By: Phil

Phil — Thu, 09 Apr 2009 21:04:22 +0000

My first thoughts when I saw it were the same as what Jdrand and Graham mentioned.

My eyes looked at the white part of the car first, and I wondered why they would make the wheels and front look so tiny. Then I realized the stroke looked right. And from my experience this has always been caused by the stroke being centered on the line rather than to the outside. And the stroke being so thick only made it worse.

The centered stroke and the tree’s different shade are my only problems with this. Otherwise, it’s a good concept.

I watched the PBS documentary of the guy who came up with the idea trying to sell it to companies. The Tree Creds idea is innovative, and I was a bit disappointed when I saw how the logo was executed.

By: anon

anon — Wed, 08 Apr 2009 22:47:30 +0000

ok… disappointing again tho

By: Alan Amorim

Alan Amorim — Wed, 08 Apr 2009 19:26:09 +0000

Exactly, whats the point of two different shades of green? Good concept, anyway…

By: Jenn Steinhauer

Jenn Steinhauer — Wed, 08 Apr 2009 18:38:26 +0000

@Michael Stout That 2-tone green is the first thing I noticed; there are two shades used. That was point #1 that turned me off and point #2 is the stroke being on the inside making the car look squashed. Wonderful idea but if it were me I’d have played with it a little longer.

By: Graham

Graham — Wed, 08 Apr 2009 16:22:39 +0000

As Jdrand mentioned, the bad look of the car is being caused by the stroke being centered on the car design. Push it to the outside and do a bit of resizing and it should be good to go.

By: Jdrand

Jdrand — Wed, 08 Apr 2009 15:14:53 +0000

Like everyone has said ahead of me, great idea – bad illustrator skills. Not forcing the stroke to the outside of the objects turned this into an eye sore.

It should only take 3 seconds to fix though, and it would be great.

By: Michael Stout

Michael Stout — Wed, 08 Apr 2009 15:12:07 +0000

Is it me, or are there two different shades of green in this logo?

By: Dominic

Dominic — Wed, 08 Apr 2009 14:08:04 +0000

I again want to point out that the concept really is good.
Finaly, after a long time at LOTD, a logo that has a true concept again.

By: Torrie Foster

Torrie Foster — Wed, 08 Apr 2009 13:59:53 +0000

I really like the concept, but I’m not sure about the two different green colors on the car and the tree. But I sure do love the concept the more I look at it.

By: Sajjad Haider Syed

Sajjad Haider Syed — Wed, 08 Apr 2009 13:54:33 +0000

Beautiful idea… speaks of itself, no need to explain, BUT…. execution… as everyone noticed… is not good…

Its very painful to see nice idea spoiled just because of bad-execution…

By: EJSchultz

EJSchultz — Wed, 08 Apr 2009 13:44:15 +0000

I like the concept, but like the others I agree that the concept is better than the execution.

By: Tom OKeefe

Tom OKeefe — Wed, 08 Apr 2009 13:18:18 +0000

cool concept. I like illustration of the tree along with the building with smoke on the t-shirt that is shown in the video. It’s a nice consistent style of illustration. To bad the type treatment for the Tree Cred wasn’t as nice as the illustrations. It feels out of place with it being broken up and rough texture next to a nice clean solid thick line illustration.

Still nice!

By: DChuck

DChuck — Wed, 08 Apr 2009 13:08:54 +0000

I think that the whte interior is somewhat ruining it. it makes the car loor weird and compressed.By looking at the ouline, it looks like a regular average joe’s car, but this white shape is crippling.

it’s a darn shame because the concept is awesome.

By: Dominic

Dominic — Wed, 08 Apr 2009 13:01:37 +0000

Good Concept. But somehow I dont like the execution…