TREECREDS is a “profit for purpose” organization aiming to reduce the impact of climate change through the promotion of “carbon funded” avoided deforestation and habitat regeneration projects in Australia and internationally.
The concept behind the logo? Replacing car emissions with trees to help save the world. A simple ploom of car smoke, that progresses and develops into a tree is a clear, global message of what TREECREDS is all about.”
The ‘progression’ also allows for the mark to be animated and ‘played with’ for marketing and promotional material. See here.
Designer: Ben Williams