(191 votes, average: 3.66 out of 5)
“Matizmo provide cost effective design and marketing services to technology companies. The idea was to be different from what design and marketing logos look like. So, there has to be little reference to those fields so that it can stand out. By using a star in an angle and cropped off, I manage to get an M which is the initial of the company.”
For those interested the font is Handel Gothic with some customisations.
Designer: Denis Wong
I love how the negative space from the start makes the “m” shape. The type is impressive as well. Nice logo. After looking at it for a while, it also reminded me of that toy ball from pixar.
I noticed the star right off, then the M. I am a sucker for negative space pieces that work (Fed Ex anyone). Nice job here.
Totally agree with EJ on being a negative space sucker, and Amen to the FedEx logo that’s one of my favorite logos ever.
Anyway, great logo, its iconic, uses negative space very well, and I love the font. It kind of reminds me of the font that Mazda uses.
Good Logo!
not a lot to comment on is a good thing in my books!
am I the only one who saw the M before I saw the star? I was wondering why the M was such an odd shape….
Well… reminds me of metacafe
nice.
For some reason, I woud have like the i to have a star as it’s dot
I saw the M first as well but I truly love the star in the negative. Awesome.
In a case like this, is there really a “negative space”
I mean some could argue the star is in negative space since it takes less space, but is it really the M? When you take the orange dot as a total, wouldn’t the M be something that has been taken out of the orange ball?
also, it is funny that whenever the negative space topic comes up, the FedEx logo is mentionned. Just saying
I love this logo. The first thing I saw was the star > Read the name (loved the text!) > Looked at the ball/circle again and immediately saw the M. This logo took my eyes and mind through the perfect process to make it memorable. I love how the angles of the star are incorporated into the type. The repeating shapes (angles of the star and curves of the circle) give the logo great rhythm. Well done.
[...] We are pleased to have been selected for logo of the day here. [...]
Nice one Denis.. It is indeed an excellent logo.. and I am lucky enough to own it
Just to answer one of the q’s regarding using a star as the dot for the i. We did try this in the initial design stages, but concluded that it was overkill. We decided to use the star icon in other areas, such as the bottom of letterheads etc
Im loving how a design from the ‘oh so terrible’ spec haven 99designs makes it on here