“elock is the online security system that allows you to watch and secure your home – everywhere at anytime.” See in use here.
Designer: Mads Burcharth
Think it would look good on a magazine cover or website. The keyhole in the “o” made me guess this was a home security or online storage website until I read the description sentence. Not concerned by the lack of anything spectacular about this mark. More concerned by lack of distinguishing originality: keyhole concept has been used a-plenty.
Looks like the home.dk Logo
this is really well done!
I agree with KrazyCeltic, the logo looks for home security systems rather than place to design & organize home.
May be it is a key to the place to design & organize home.
Yeah, if it had to do with security it might work better for me. A key hole has so many associations, it’s just too strong of an icon to use for something else.
i like the O key. nice logo
This is so disappointing. I have seen some of Mads Burchardt’s work before, and I always think it is great. As Lajlev also notived, this logo bears strong resemblance to the home.dk logo – coincidentally the same country Burchardt is from. Unimaginitive.
Great idea – very effective!
A nice logo. I like the typography and keyhole for the O.
However, I would have maybe fashioned the ‘h’ into a house, which may give a little more connotation, and as Lajlev says, it is a similar idea to home.dk
Could have been worse,
I’m not a huge fan of this one but I’m not puking my guts out, so I guess it’s a positive.
The logo is well done, but does not fit what it is for. It might look great, but missed the mark. Can I say the same thing one more time? The keyhole idea and logo as a whole are not original enough to save it from not fitting its purpose. Kind of…?
Well, this is a copy of home.dk logo (made in the 50′). If you don´t have their understanding, I’ll bet they be rather pissed.
I actually like this one alot. It really fits with the description and if you take a look at home.dk I don’t see any resemblence at all.
Great and well executed logo imo.
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