(244 votes, average: 3.38 out of 5)
Logo Of The Day Award Winner:

2009-03-30 | elock



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“elock is the online security system that allows you to watch and secure your home – everywhere at anytime.” See in use here.

Designer: Mads Burcharth


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14 Comments to “2009-03-30 | elock”

KrazyCeltic
Mar 30, 2009 at 1:17 am

Think it would look good on a magazine cover or website. The keyhole in the “o” made me guess this was a home security or online storage website until I read the description sentence. Not concerned by the lack of anything spectacular about this mark. More concerned by lack of distinguishing originality: keyhole concept has been used a-plenty.


 
Lajlev
Mar 30, 2009 at 1:22 am

Looks like the home.dk Logo


 
Madhavi Sani
Mar 30, 2009 at 2:21 am

this is really well done!


 
Nikhil
Mar 30, 2009 at 4:31 am

I agree with KrazyCeltic, the logo looks for home security systems rather than place to design & organize home.
May be it is a key to the place to design & organize home.
Good Logo


 
David P Crawford
Mar 30, 2009 at 4:39 am

Yeah, if it had to do with security it might work better for me. A key hole has so many associations, it’s just too strong of an icon to use for something else.


 
om ipit
Mar 30, 2009 at 4:46 am

i like the O key. nice logo


 
Nix
Mar 30, 2009 at 5:18 am

This is so disappointing. I have seen some of Mads Burchardt’s work before, and I always think it is great. As Lajlev also notived, this logo bears strong resemblance to the home.dk logo – coincidentally the same country Burchardt is from. Unimaginitive.

home.dk


 
Graham
Mar 30, 2009 at 6:33 pm

Great idea – very effective!


 
T-Law
Mar 31, 2009 at 2:58 am

Perfect logo ;)


 
Paul Randall
Mar 31, 2009 at 5:55 am

A nice logo. I like the typography and keyhole for the O.

However, I would have maybe fashioned the ‘h’ into a house, which may give a little more connotation, and as Lajlev says, it is a similar idea to home.dk


 
DChuck
Mar 31, 2009 at 11:49 pm

Could have been worse,
I’m not a huge fan of this one but I’m not puking my guts out, so I guess it’s a positive.


 
Brian Cassidy
Apr 3, 2009 at 7:33 am

The logo is well done, but does not fit what it is for. It might look great, but missed the mark. Can I say the same thing one more time? The keyhole idea and logo as a whole are not original enough to save it from not fitting its purpose. Kind of…?


 
Micke
Apr 11, 2009 at 1:05 am

Well, this is a copy of home.dk logo (made in the 50′). If you don´t have their understanding, I’ll bet they be rather pissed.


 
Alx
Jun 2, 2009 at 6:13 pm

I actually like this one alot. It really fits with the description and if you take a look at home.dk I don’t see any resemblence at all.

Great and well executed logo imo.


 

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