Comments on: 2009-03-29 | Sugar Cult

By: Tom OKeefe

Tom OKeefe — Wed, 08 Apr 2009 06:40:12 +0000

Really nice type treatment. I really like the printed materials.

YAY I like a logo posted on this site. Run for the hills.

By: Camille

Camille — Mon, 30 Mar 2009 19:36:50 +0000

Like DChuck, I too am not fond of logos like this. They look untidy and haphazard. I’ve seen logos with a clean and cheery look that use a style reminiscent of a child writing with a crayon, but this logo isn’t one of them.

I see a lot of the commenters like this logo and have remarked on how well the packaging works with it. For the store’s sake I hope so; I personally would look at packaging with this logo and think “I sure hope whatever the store put inside the package looks better than their logo!”

By: DChuck

DChuck — Mon, 30 Mar 2009 13:36:47 +0000

I’m not the biggest fan of the concept. All this looks too raw, unrefined and to an extent; dirty.

Those things don’t come to my mind when I think about a handmade candy store.

the childish style is correct, candy brings us to our childhood. I just think it could have had a more clean “chinese ink paint writing” look instead of the dirty crayon style.

at least that’s how I wouldve done it, it doesn’t mean that it THE way to do it. Plus, the client baught it if I read the text correctly, so it must have some merit!

By: Sajjad Haider Syed

Sajjad Haider Syed — Sun, 29 Mar 2009 21:19:11 +0000

ok… overall the logo is not bad… but (I hate this but specially when it is from the client, any how)

in your packaging there is one serious problem I see your BG corporate color is purple… where as on the box / bag & T-shirt it appears as brown… which makes your corporate look a bit weak… (it might be only in the picture)

Second main concern is that on business card you wont read the line “Love for good” cause your main lettering is just too big when compared to the tag line, or else you find some better / creative way to come over it…

any how… well-done… its not bad

By: SuperDave4eva

SuperDave4eva — Sun, 29 Mar 2009 18:02:51 +0000

The wonderful packaging aside (nice job), I don’t find this logo to be that spectacular. The arrangement of the letters seems a bit haphazard. Although I admit this logo feels playful, to me it looks somewhat unprofessional. Thankfully the brilliant packaging makes up the difference.

By: Alex

Alex — Sat, 28 Mar 2009 16:49:41 +0000

I agree with cody, well done on the packaging.

By: Michelle Marie

Michelle Marie — Sat, 28 Mar 2009 16:08:08 +0000

Perhaps a little more competitive research, because this has a lot of the same feelings as the identity for haute chocolatier Vosges.

By: Cody Jensen

Cody Jensen — Sat, 28 Mar 2009 14:50:34 +0000

I didn’t like it until I saw it in use on the stationary and boxes. Now I think it’s cool.

By: Nikhil

Nikhil — Sat, 28 Mar 2009 14:00:14 +0000

Nice Logo!
Especially the SUG of sugar is looking good.