Comments on: 2009-03-20 | Brokers

By: Kevin Burr

Kevin Burr — Thu, 23 Apr 2009 14:21:34 +0000

This logo is completely different than Merrill Lynch. Sure, it’s a similar concept, but the executions and final results are completely unique to one another. I say, job well done.

By: Tom OKeefe

Tom OKeefe — Thu, 26 Mar 2009 17:14:40 +0000

I’ve seen this logo on other logo sites and my first reaction stays the same each time I see this. “Merrill Lynch” why would this logo be considered “Logo of the Day”? It’s not different. It’s not creative. it’s Merrill Lynch’s mark tweaked just a little. Yes as stated above “…looking at bull and bear markets” you get the reason to use a Bull. It’s your job as a designer to do something that is not more or less a RIP from someone else logo. Even if the client demands a Bull you should be able to do it in a way that will stand out from the rest or should I say Merrill Lynch mark. I look at Jeff Fisher as someone that would see this right away and not want to give a designer the shine on a logo that is nothing more than a riff from someone else hard work and creativity. Sorry.

By: rafael armstrong

rafael armstrong — Fri, 20 Mar 2009 16:39:55 +0000

I agree with @longbrook wholeheartedly. My first thought was “Is this sponsored by Merrill Lynch?”

By: James Hsu

James Hsu — Fri, 20 Mar 2009 09:04:37 +0000

nice and reductive. a recognizable logomark.

By: SuperDave4eva

SuperDave4eva — Fri, 20 Mar 2009 00:25:15 +0000

Virtual money… sounds like the stock market to me! Good concept, but overused.

By: DChuck

DChuck — Thu, 19 Mar 2009 15:34:55 +0000

not sure I like it. It looks like the old drawings in caves.

The bull seems underwhelming compared to the rest of the font. Focus is weird too.

By: Nikhil

Nikhil — Thu, 19 Mar 2009 14:33:52 +0000

The bull is great

By: EJSchultz

EJSchultz — Thu, 19 Mar 2009 14:24:35 +0000

The bull is a bit light compared to the font – and yes, this logo has been done by plenty of financial firms. The bull looks like a petroglyph, which is kind of cool, I am just not sure it works so well in this case.

By: longbrook

longbrook — Thu, 19 Mar 2009 13:36:19 +0000

reminds me of the Merrill Lynch logo, with the white outline of the bull. Obviously with brokers, you’re looking at bull and bear markets (the latter of which you wouldn’t want to doom your business with as a logo), so the bull makes sense.

By: Paul Randall

Paul Randall — Thu, 19 Mar 2009 13:31:44 +0000

The bull design feels familiar, but I can’t think where from.

I’m also not a huge fan of the font, it looks a little unbalanced, but overall, a nice design

By: crazywabbit

crazywabbit — Thu, 19 Mar 2009 13:30:47 +0000

Not sure about the back curve leg going through the body, the one that ends at the letter K