2009-03-19 | USF1

they had to change the logo because they were not allowed to use “F1″

It’s nice, but not something I’d write home about.

Looks like a military logo to me… and the f1 is dwarfed by the US in size and color… I would like to see the change when it’s complete.

Not a design classic, and fairly generic. There are no hints that this is a logo to do with a fast, exciting and enthralling sport, such as F1

Not the most creative or revolutionary logo, true. But I think it’s a great use of negative space though…does anyone else see a seated driver facing to the left inside the “F1″ part of the logo?

I think the A / F relationship was clever.

maybe with a bolder and italic typeface it would have represented the technology annd the speed better.

this logo looks a bit raw, unrefined. Kind of like an unexploited gold mine. It’s there you know you’ve got it right, but you don’t get gold out of it!

@Aaron I see it, but it’s more like a pacman era racing game silhouette than an F1 driver

Agreed about the negative space though.

They had toc hange the name, so now it’s US Grand Prix Engeneering.
I didn’t see the A in F1 before. Personal I think that this logo needs some tweaking and polishing.

I don’t really see anything special about it…

Sick logo.
I love when it comes together like that.

they could have narrowed the ‘F’ to make the ‘F1′ / ‘A’ have the same width as the ‘U’ or ‘S’

As a fan of racing logos, this one doesn’t do much for me.

are you trying to find random logos to fill up space on this site?????

STOP IT NOW WILL YOU!!!!!

THIS MAKES ME LAUGH. THIS BLOWS!!!!!

How about this.

JEFF FISHER AND JACOB!!!!!!!!!!!!

Can any of you guys really explain why this logo is good? or a logo that will inspire designers????

Um, im waiting…. tic toc….tic toc…

@Brian
Totally agree. This can be taken to the next level by playing on the F and the 1.