Comments on: 2009-03-09 | Montagna

By: Dan B.

Dan B. — Mon, 16 Mar 2009 20:30:50 +0000

Sorry, not a fan of this one. Is that “Bank Gothic” used for the font? Ya gotta look beyond system fonts for a logo…especially a young, energetic product like snowboards. I’m just not seeing mts. and snowboard either…

By: KrazyCeltic

KrazyCeltic — Thu, 12 Mar 2009 20:41:40 +0000

DChuck seems to be on the same track as me on this one. The colors and shape of the non-textual portions of the logo say fire, flame, and hurtling comet. Quite the opposite of snow, ice, and fun! That being said, I like the colors, shape, and font–just more for perhaps a charcoal briquette manufacturer.

By: DottyP

DottyP — Tue, 10 Mar 2009 12:34:11 +0000

Great logo. Unusual use of colour and movement makes it commercially relevant to the product.

By: SuperDave4eva

SuperDave4eva — Mon, 09 Mar 2009 19:24:14 +0000

I really don’t get mountains or snowboarding out of this at all… and I live in the mountains and snowboard quite frequently.

Also, if you are going to have all caps, why have the first ‘M’ and ‘S’ larger… reminds me of the font used when you have to take a vision test. “Could you please read line two….”

By: Conor

Conor — Mon, 09 Mar 2009 13:40:22 +0000

I like the type, not too sure about the hoof though

By: DChuck

DChuck — Mon, 09 Mar 2009 13:12:02 +0000

I’m getting a hellfire and brimstone smell as the fiery horses of the apocalypse’s four horsemen are galloping near, leaving smoldering and charred trails on the soil!

eh, it makes me think of a hoof trail. and with the color pattern, it’s like a fiery hoof!

By: Loren

Loren — Mon, 09 Mar 2009 10:13:57 +0000

I’m gonna have to disagree with this one. It’s a nice logo, but that’s it. It just doesn’t say snowboarding to me at all. I’m all for marks that move away from the standard trendy look that the boarding market has, but being a boarder myself, I can say that this one is just scaring away the market.

It reminds me of companies known for their skis that also did snowboards a while back. A lot of them felt like skis trying to be “extreme” (Rossignol, Salomon). The mark just feels to corporate, and the text to techno or futuristic like it’s being forced. (Sorry if this sounds harsh but I think you have to be straight forward when critiquing logos.)

By: DottyP

DottyP — Mon, 09 Mar 2009 09:16:06 +0000

Excellent connectivity with the product. Distinctive colours and the way it moves in the same way as the sport makes it memorable and commercially relevant.

By: HindmarshDesign

HindmarshDesign — Mon, 09 Mar 2009 05:04:13 +0000

I’d have to see this in context, becasue at this stage, i’m not really liking it. Font is a bit techno & i’m not sure the mark is communicating the description as well as it could.

By: ESchultz

ESchultz — Mon, 09 Mar 2009 02:19:07 +0000

Interesting logo – don’t know how “snowboard” it is (being a boarder myself), but it a nice mark!

By: Neil MacDonald

Neil MacDonald — Sun, 08 Mar 2009 23:58:16 +0000

Nice job James! I love the colour selections!

By: QF

QF — Sun, 08 Mar 2009 20:21:38 +0000

And?

By: Perry Jones

Perry Jones — Sun, 08 Mar 2009 19:40:17 +0000

Clean and clever design capturing the flight of a snow board well

By: Rahul

Rahul — Sun, 08 Mar 2009 13:53:10 +0000

Nice logo. Quite unique one.