Comments on: 2009-03-08 | Toblerone

By: Katie

Katie — Fri, 07 Aug 2009 16:01:54 +0000

I see the bear, too. But please forgive me – there in the right I see a Ku-Klux-Klan’s cap.

By: Lisa

Lisa — Thu, 19 Mar 2009 15:52:38 +0000

I never noticed the bear before but when I receive a box a Toblerone I get tunnel vision and it’s one of the few packages I don’t stop to appreciate. I think the fish is subjective. I would love to see the original coat of arms logo to compare… anyone know where to find it online?

By: crazywabbit

crazywabbit — Thu, 19 Mar 2009 13:33:50 +0000

not crazy about it, the mountain looks more like an ant hill, also looks like other things but will stop at that.

By: Aman

Aman — Thu, 19 Mar 2009 02:03:13 +0000

i don’t know about the bear v. fish thing. It is probably the leg of the bear but why isn’t attach to the hole body? to make it look more 3d? btw I ve never noticed that either and I am from Switzerland and see that logo probably 10 times a day

By: Camille

Camille — Mon, 09 Mar 2009 19:29:17 +0000

Didn’t notice them until now. Neat!

By: SuperDave4eva

SuperDave4eva — Mon, 09 Mar 2009 18:36:51 +0000

Never noticed the bear before, but I love it’s use in this design!

By: Conor

Conor — Mon, 09 Mar 2009 13:44:53 +0000

I didn’t realise the fish is actually the bears left leg. He has a small left arm too in that case. The small part between his mouth and his right arm… See it?

By: DChuck

DChuck — Mon, 09 Mar 2009 13:08:48 +0000

I’m with Marnie, it’s not a fish it’s the second leg of the bear.

But I actually noticed it right before reading the description. Which put me to shame because I’m a toblerone fan.

Still this is more visible when upscaled. hard to see on the chocolate bar wrapping itself.

By: miro

miro — Sun, 08 Mar 2009 16:50:36 +0000

I can’t believe I never noticed that in the Toblerone Logo. I have to agree with Marnie B about the Bear’s other leg and not a fish.

By: Snerdey

Snerdey — Sun, 08 Mar 2009 12:48:14 +0000

That’s an very unique idea and I saw the bear right away but I’m not sure I would have if not told

I see the fish.. crazy stuff!

By: Lambros

Lambros — Sun, 08 Mar 2009 10:52:47 +0000

Wow i never notice the bear!! but i still cant see the fish…

By: Jon Bergan

Jon Bergan — Sun, 08 Mar 2009 01:57:47 +0000

It may be deliberate but you have to wonder how many people will actually notice it especially when it’s reduced in size and on the side of a Toblerone packet.

I know when I get my Toblerone, I just want to eat the chocolate!

By: ESchultz

ESchultz — Sun, 08 Mar 2009 01:54:04 +0000

it’s a bear and of course it is deliberate – that is like asking if the arrow in the Fed Ex logo is deliberate.

By: Marnie B

Marnie B — Sun, 08 Mar 2009 01:31:25 +0000

You know, after a closer look I think we’ll all find the fish is not a fish, but is the bear’s other leg.

By: Nix

Nix — Sat, 07 Mar 2009 16:53:03 +0000

The bear is deliberate. It comes from the weapon-of-arms for the city Toblerone originates from. Don’t know about the fish, I don’t think that is intended, as Switzerland has no coastal line.

By: Rahul

Rahul — Sat, 07 Mar 2009 16:27:07 +0000

Yes, I’d known about the bear recently. Thanks for my friends on twitter.

By: Richard Gray

Richard Gray — Sat, 07 Mar 2009 14:04:16 +0000

hard to know if they are intentional or the effect of serendipity. Like looking at clouds and seeing forms…

By: Marnie B

Marnie B — Sat, 07 Mar 2009 14:03:14 +0000

Anyone know if the bear and fish are deliberate? Would love to hear something from either the designer or Toblerone on this.

By: fini

fini — Sat, 07 Mar 2009 13:47:18 +0000

Never noticed it before, but now ALL I can see is the bear!

By: rafael armstrong

rafael armstrong — Sat, 07 Mar 2009 13:36:19 +0000

Clever approach. I had never noticed the bear (my Toblerone exposure comes mostly through Joey on “Friends”). However, I’m seeing the “fish” as the bear’s left hind quarter.