Comments on: 2009-03-02 | ABC

By: Ed Kirk

Ed Kirk — Sat, 11 Apr 2009 15:42:29 +0000

Was looking for this one; knew I’d find it in the logo of the day list!

By: SuperDave4eva

SuperDave4eva — Fri, 06 Mar 2009 17:58:08 +0000

I love simple logos with the immediacy that this one represents… it is, was, and will always be perfect.

By: Loren

Loren — Fri, 06 Mar 2009 05:22:05 +0000

It’s simple, but unique, recognizable, and aesthetically pleasing.

By: Loren @Dominic

Loren @Dominic — Fri, 06 Mar 2009 05:20:15 +0000

The simplicity of it is why it’s good. It’s more than a “circle with a name in it.” And yes the equity of this mark holds it up well, but trust me, the initial feeling it gives off is incredible.

“A trademark, which is subject to an infinite number of uses, abuses, and variation, whether for competitive purposes or for reasons of “self-expression,” cannot survive unless it is designed with utmost simplicity and restraint… Simplicity implies not only an aesthetic ideal, but a meaningful idea, either of content or form, that can be easily recalled.”

-Paul Rand on his reasoning for the ABC logo

By: PHer

PHer — Mon, 02 Mar 2009 18:03:47 +0000

classic logo … timeless mark.

By: DChuck

DChuck — Mon, 02 Mar 2009 13:50:26 +0000

this has been around for a long time for a reason!

By: Dominic

Dominic — Mon, 02 Mar 2009 09:03:58 +0000

one of the logos that is mainly good, because it is established and everyone knows what it stands for.
sure, it looks good, but its just a circle with abc in it…

By: liz

liz — Mon, 02 Mar 2009 05:58:59 +0000

another great logo that uses Bauhaus typeface is Mead, was just look at it yesterday, so nice.

By: sachael

sachael — Sun, 01 Mar 2009 21:07:09 +0000

Paul Rand…and all is clear;)

By: Cristhian Bedon

Cristhian Bedon — Sun, 01 Mar 2009 13:31:42 +0000

This is a classic, as it still stands and people know what it is. It is also a great acronym.