Comments on: 2009-03-01 | Brand Union

By: Logo Design

Logo Design — Wed, 05 Jan 2011 15:22:49 +0000

although nice, but difficult to understand. it would be difficult to get registered into the minds of the audience.

By: Ron

Ron — Sun, 08 Nov 2009 22:51:05 +0000

buhh, I can’t see nothing…
this logo seems do not have target audience defined…

By: Noha salem

Noha salem — Sun, 27 Sep 2009 08:38:41 +0000

Still don’t get it

unreadable

By: Tom OKeefe

Tom OKeefe — Wed, 08 Apr 2009 06:47:19 +0000

I’ve been a fan of this since the first time i saw this. I love the type, the negative space along with the color. as well as the other examples that were done for this project. GREAT example. YAY!!!!!!

By: SuperDave4eva

SuperDave4eva — Fri, 06 Mar 2009 18:04:14 +0000

I actually saw Brand Union immediately, I think I like it. It makes my mind work a bit, and I won’t soon forget it.

By: Kevin Burr

Kevin Burr — Fri, 06 Mar 2009 14:55:34 +0000

Such a memorable solution. This logo sparked a trend that many try to follow but can’t quite capture as well. Nice job.

By: Brian Cassidy

Brian Cassidy — Wed, 04 Mar 2009 19:55:15 +0000

This is not the first time I have seen this logo. When I originally saw it I read Brand Union right away with no trouble and really liked the logo. Now after looking at it again I don’t like a few things about it. I don’t like how the B and A are offset and that the I is not really negative space. While I still really like this logo I see what Mark Tyson said about it being an idea that was forced into working.

@BCassidyDesign

By: Manu Mohan

Manu Mohan — Wed, 04 Mar 2009 09:12:46 +0000

It’s unique and highly recognisable; not legible
But it’s a logo

By: Logo Design Guru

Logo Design Guru — Tue, 03 Mar 2009 18:21:13 +0000

that is an interesting logo concept. It’s a little hard to read though so I would say it is creative but not exactly practical. Thanks

By: Perfectflow

Perfectflow — Tue, 03 Mar 2009 09:10:59 +0000

I like the color combination.

By: Harrison

Harrison — Mon, 02 Mar 2009 21:35:51 +0000

I like this logo. It is very playful, and it does grab you and cause you to spend time trying to figure it out (whether you figure it out or not). It is somewhat successful in that respect.

However, I am not able to connect this logo to a company of this magnitude. It doesn’t fit. The logo describes what I would perceive to be a smaller, boutique agency as opposed to one with nearly 500 employees in 21 offices worldwide, servicing major international brands like Vodafone, Credit Suisse, and RBS. It is not successful in communicating the scope and scale of this company.

By: DChuck

DChuck — Mon, 02 Mar 2009 13:49:21 +0000

sry guys, I really don’t like it.

too confusing and unreadable IMO.

By: Camille

Camille — Mon, 02 Mar 2009 06:25:26 +0000

I agree with Bryan. I see where they’re going, but it takes way too long to decipher. Not one of my favorites.

By: Jeroen

Jeroen — Sun, 01 Mar 2009 12:42:45 +0000

i love it. worked for me at first glance.
had no trouble reading it

By: Nix

Nix — Sat, 28 Feb 2009 21:30:50 +0000

I love it. Very original, I think. I don’t think it caters towards “young people”. In fact, I think it looks very post-modern, and the colors also works well.

By: Mark Tyson

Mark Tyson — Sat, 28 Feb 2009 21:11:24 +0000

I’m not sure if I like it or not… My first impression was good, however looking at it some more I don’t like the ‘B’ and ‘A’, how they are offset differently. Also the spacing of ‘U’,'N’ and ‘I’ isn’t pleasing. It looks like they came up with an idea they thought would be cool, it didn’t quite work, but they forced it, rather than giving up and trying something else. So overall it’s a bit ‘forced’. IMHO.

By: Matthew Reynolds

Matthew Reynolds — Sat, 28 Feb 2009 16:10:34 +0000

Really, I must be the one to say different.

I love this logo! It really is very creative. It does however take a little while to figure out what it says, but that’s just part of it.

I love it!

By: Harshil Suru

Harshil Suru — Sat, 28 Feb 2009 16:08:55 +0000

Hey,
i hav been a constant follower of this site but 2day i feel the logo of the day “BRANDS UNION” is creative, very-inovative but not as good as being voted the logo of the day

By: Ashley McFarland

Ashley McFarland — Sat, 28 Feb 2009 15:58:06 +0000

Very visually interesting and I like their concept.

But…I agree that it isn’t as effective as it could be.

I got the picture just glancing at it, but the “A” played some tricks on me…

By: Bryan

Bryan — Sat, 28 Feb 2009 14:14:10 +0000

Use of negative space is cool, however it takes too long in this logo to decipher.

By: Lorne Pike

Lorne Pike — Sat, 28 Feb 2009 13:43:10 +0000

I believe this is the first logo I’ve commented on here that I didn’t love. It just doesn’t grab me as fully positioning itself in any direction. Time will ultimately tell whether or not it works for them, but I can’t help but wonder if they were really looking at their current clientele — with names like American Express, Bank of America, Unilever, Motorola and Deloitte — or targeting newer and “younger” businesses when they chose this look.