“Enterprise IG, in a move toward aligning its 21 offices around the world announced that it has been renamed The Brand Union. Simon Bolton, worldwide CEO, said that adopting the new name and identity was an important juncture for the company.
The Brand Union’s new name, graphic language and logo were developed by an internal design team led by Wally Krantz, executive creative director, US.
“The symbol is based on the counterforms of the letters that spell ‘brand’ and ‘union.’ Their distinctive arrangement represents the process of bringing together the people, ideas, and touchpoints that brands need to thrive,” said Krantz.
Enterprise IG was founded in 1996 by several leading design agencies, including Anspach Grossman Portugal (New York), SidjakovBermanGomez (San Francisco) and Sampson Tyrrell (London). Since then, the Enterprise IG network has evolved to operate across 21 international offices employing almost 500 staff. Headquartered in London, The Brand Union also has a presence in Abu Dhabi, Bangalore, Beijing, Cairo, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, Johannesburg, London, Madrid, Miami, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Tokyo.”
Source: Logo Lounge