Identity design for Schqartzrock Graphic Arts.
Designer: Sherwin Schwartzrok
I dont think it communicates anything more then “Rock”…
It looks very “Ed ‘Big Daddy’ Roth” to me, or maybe the signatures from the end of 1960’s cartoons?
That said; as it seems to be for Sherwin’s personal use, is fine
wow… what a chaotic mess!
I don’t think this one cuts it for me, even for personal use. Sorry!
I like it. It works. It’s a design firm logo, not a Fortune 500 corporate job.
At least you could read the Big Daddy Roth work – I think in this case the idea was better than the execution.
With a name like that, I would have expected a word play or something. Come on. Schwartz (black) Rock. It begs for some creative use of negative space.
that typeface is horrid, i cant see how that can be scaled down to fit onto a letter head or anything
I don’t like the typeface either. It doesn’t appear to be a signature but more like a mess. I’m not against using borders but I don’t like it in this case.
I was about to say it’s way too loopy, but on second thought, we don’t know if there’s a target market for this design firm. If they do have a target market of little girls’ toys, Barbie and/or Barbie accessories, or jewelry sold in a place like Claire’s, then the logo might be right for the market.
woow nice and simple logo but in the same time it’s a very nice and .!! nice one
Thank you for posting my logo. Since most of the comments were negative, I thought I would pop in to defend my work.
Schwartzrock Graphic Arts is a unique combination of illustration and graphic design. My work incorporates both skills in both my illustration and design solutions. Interestingly enough, I primarily work on logo design.
When I sat down to create my own mark, I wanted my name to be the centerpiece of my mark, largely because it is such an odd name. I also wanted to have the logo capture an essence of illustration… which I personally think it does. And apparently so does Strathmore and AIGA. This mark won awards recently from both organizations.
love it…still have your DM poster hanging on my wall. To each their own i guess… and we’ll comment on those when they make AIGA or logo of the day.
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