Druckerei Raffke is a print shop located in Germany and this is a redesign of their old logo. The sheets flying through the symbolise the speed of the print shop.
Designer: Mike Kotsch
At first glance, I thought it looked like sails on a ship. After reading the description, I can see how it symbolizes papers flying. I’m kind of torn on this one. Thoughts?
I like the concept, but the second from the bottom page doesn’t look like a piece of paper to me.
I like the papers shown on the site better but but then need to remove that white odd part. The logo shown here the paper stack look less better then their logo that they are using.
Looks like the paper is blowing away rather than signifying speed – I am not wild about the colors either.
A)if I had a small photocopy and printing shop down the street, I’d use it.
B)If I had a major printing facility, I’d look dor something better.
from the description, it fits A more than B… so good job I would say
It has a nice balance to it, but I think more time spent on the pieces of paper to get a better feel of speed and layout is needed. It is almost there though
This is better than the old logo, and something tells me the designer probably had some constraints and boundaries from the client that he had to design around. Good job…
For the most part I agree with angemy. Mostly about giving the impression of speed but my first thoughts were that it’s a good re-design. The old logo looked more like a book to me. Nice work.
[...] http://logooftheday.com/2009-02-25-druckerei-raffke/ ed in Prokastination. . [...]
Quite nice, but it doesn’t appeals to me. Agree with ESchultz – colours should be more expressive.
100% better than the original logo. Maybe a little more work on the paper, perhaps a more circular pattern so it looks more organized and looks like the same piece of paper going through a cycle.
But I like it. Big improvement on the original!
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