(463 votes, average: 3.91 out of 5)
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2009-02-21 | Unilever

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Unilever is an Anglo-Dutch company that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 206,000 people and had a worldwide revenue of just over US$50 billion in 2005. Some of their most famous brands are listed below

  • Foods : Lipton, Knorr, Ben & Jerry, Walls, Brooke Bond
  • Home care : Surf, Sun, Skip
  • Personal care : Ponds, Rexona, Lux, Dove, Axe

In 2005, Unilever decided to change their logo to represent their new theme of vitality. The new logo was also planned to coincide with the 75th anniversary of the company. The new logo tells the story of Unilever and vitality. It brings together 25 different icons representing Unilever and its brands, the idea of vitality and the benefits Unilever brings to consumers

For example:
The Sun is our primary natural resource. All life begins with the sun -  the ultimate symbol of vitality
The Heart represents love, care and health -  feeling good
The Shirt represents fresh laundry -  looking good
A Bird is a symbol of freedom. Relief from daily chores – getting more out of life

Read more about the logo here.

Designer: Miles Newlyn, contracted by Wolff Olins

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15 Comments to “2009-02-21 | Unilever”

Feb 21, 2009 at 12:09 pm

The first thing that came to mind when I saw this was an aquarium.

Feb 21, 2009 at 12:11 pm

I do like the redesign. The ‘U’ is still very bold and prominent, and the graphics inside carry very organic and diverse themes.

It’s also easily recognisable.

David P Crawford
Feb 21, 2009 at 2:08 pm

I really dig this logo. I can’t imagine all of the time that was spent illustrating it.

Fabian Marchinko
Feb 21, 2009 at 3:37 pm

Love this logo…often copied, but there is only one “Unilever”

Josiah Jost | Siah Design
Feb 21, 2009 at 5:26 pm

Was just admiring this logo in the shower last night! :D (on one of the shampoo bottles)

Mads Burcharth
Feb 21, 2009 at 9:31 pm

Haha me to Josiah! I do it all the time.

Been a big fan of this logo since the redesign. Very recognizable and as Paul says, the graphics inside easily illustrates the organic theme.

David Airey
Feb 22, 2009 at 10:26 pm

The Unilever ‘U’ was designed by Miles Newlyn, contracted by Wolff Olins. I’m unsure who created the actual script, but (and in case you’re wondering) the ‘n’ is wider than you might expect to allow the ‘l’ to be centred.

Jacob Cass
Feb 22, 2009 at 10:58 pm

Thanks for the tip David.

Kevin Burr
Feb 23, 2009 at 1:24 am

Great insight, David. This is an all time fav.

Feb 24, 2009 at 1:18 am

I have mixed feelings. I like the typeface and font but I feel like the U has too much details and it distracts me from the bigger picture.

meh, can’t love them all… sry

still, I do like the font!

Feb 24, 2009 at 9:52 am

I like this, although I find it a little busy. Then again, the busy factor makes it very interesting… which is an important factor in any great logo.

Feb 24, 2009 at 8:37 pm

Love the logo, design and color.

Chung Dha
Feb 25, 2009 at 1:18 am

I like the version they show every object in it in their real colors instead of the full blue logo.

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