2009-02-13 | Bright Black

A strong look, but I would have emphasised the match, and flame – perhaps adding a lick of flame escaping out of the box?

I would also increase the strength of thr strapline text

I like it with the exception of too much white space between the “L” and “A” of “BLACK.”

Like Kristen said, there seems to be spacing issue, other than that I think its great.

I too agree with Kristin. Otherwise, looking good.

I think the creator did an awesome job emphasizing both the ‘bright’ (large amount of negative white around match and flame) while still keeping the ‘black’ (actual objects are black).

I too agree, some odd spacing between L and A, but when isn’t that a pretty common issue between the two letters.

I disagree with paul about putting more emphasis on the flame and match, I think that would take away from the white box, which is still half the statement.

Good work.

I like it too. But I also immediatly noticed the huge space between ‘L’ and ‘A’. I’m not sure what could be done to prevent this; it’s noticeable because it’s, well “spaced in” by the text above. :/

Beautiful mark! I really don’t see how you could have avoided the space between ‘L’ and ‘A’, though I have to agree it is a little distracting.

Thank you everyone for the kind comments! I agree about the L/A spacing but I just couldn’t figure it out. Overall though I am very happy with it.

Hi Arron.. is it me or the BRIGHT and BLACK heights aren’t the same?

I agree, this logo has a strong look. I’m thinnking it could be polished a little tough.

Agree that it needs a polish. There are any number of creative solutions to the problem of the L and the A. Don’t be afraid to muck about with a typeface.

@Paul
I like the fact that the match doesn’t take all the place. the emphasis is on the antithesis between bright and black. It could have been a lightbulb and it would have generated the same effect. If it had been called Black Flame, then I would have agreed with you totally, but me feeling about this is that it is in a perfect balance.

I Simply love this logo. I think Aaron just lifted the bar for every logo designers out there willing to start their own company and design an identity for themselves.

@Arron: How about cutting the L’s _ size to the size of T’s ¯? Or would it make the L look odd.

Black’s definitely bright, Good work.

as DChuck mentioned, a light bulb’s the one that comes to my mind when I think of brightness; but I like that you’ve used the flame instead.

Small letters can solve the LA problem(?)

Looking back at the logo I retract my statement about the proportions of the flame and box. I think they are spot on!