“This is the new logo for the Esperanza Center in Bozeman, MT. The Esperanza Center is a 501 (C) (3) non-profit organization that provides alternative education and therapeutic experiences inspired by the natural world and horse-human interactions.
Being as the Esperanza Center specializes in the interactions between horses and humans for therapeutic healing, I wanted to make that aspect very apparent in the design of the logo. My intent was for a Yin and Yang feel between a horse and a human… something I think the finished logo captures very well.
The purpose of this logo was to give the Esperanza Center a more credible and professional appearance. This in turn will help them in attracting the donations and volunteers the organization relies on..”
You can read the design process of the logo here.
Designer: David Howlett of Manifest Creative

(411 votes, average: 3.96 out of 5)

Very nice concept and realization.
Only caveat is that the eye of the horse makes it look a bit evil.
I nice logo. I like how it creates a feeling of depth.
I agree with the comment tat Tobie left, great realiazation!…colors are great…overall great design!
I like it, for some reason the man’s arm looks a bit weird streched that way
brilliant
simply awesome
really nice design. i love the way you portraid the human-horse interaction and use of color
Excellent work
While I too agree with the evil look of the horse’s eye, I have to say this is a great design! Having worked in the equine industry, both with the horses themselves and with the design aspect, I am always happy to see equine-themed designs that are not overdone, oddly colored or trite.
Way to go!
I was looking at photos of horses – particularly their eye shape. I can see that you’ve done your equine anatomy research Dave!
[...] Logo Of The Day award for February 6, 2009 by the internationally-recognized logo-design website http://www.logooftheday.com. Manifest Creative, a Bozeman graphic design and web development company, has generously donated [...]
Thanks for all the comments, I really appreciate the feedback! For those of you that are interested, there is a animated progression of this logo design at the following url:
http://manifestbozeman.com/blog/2008/12/19/cool-animation-of-the-progression-of-a-logo/
Cheers!!!
Very well done. Elegant and professional. This is professional work!
great design for a great organization! very impressive.
Another great design keep up the great work
I deeply thank everyone for your kind responses!
Beautiful! It perfectly captures what you were going for! I wouldn’t change a thing. Very professional, elegant and simple…less is more! Good Job Dave!
love the depth as well the overall feeling
Very impressive and professional. I am so proud of you, Son!
Mom
Wow!!! Brilliant design!!!
so beautiful and balanced! Nice work
great look david love it
This logo does a great job of expressing the feelings connected with the horse-human relationship. Great work!
Yeah, It is so great to see the Esperanza Logo on the Web!!!!!! And Manifests too, of course
dave, it’s beautiful! i luv how you’ve intertwined the horse with it’s person. it shows the amazing bond we share with these beautiful creatures. nice work!
So absolutely simply beautiful that it is BRILLIANT. I’m so proud of you and your work, bro!
I like it very much. It speaks volumes!!!
l like the intimacy with the horse
nice
Wow… I’m amazed at the response so far… thank you, thank you, thank you!
I think it is a great logo. It certainly displays the mission behind the organization. It appears to me that Manifest Creative knows their stuff! Great Job!
Wonderful- the logo has embraced the peaceful and comforting feelings that can be realized by the friendship of a horse.
Dave! Your logo embodies our organization’s mission and vision to perfection! It is truly amazing! Thank you for all your hard work and dedication!!! Leif Hallberg – The Esperanza Center
great color and proportion…nicely done.
Another fine design by the Manifest Creative guys!
Hey guys, I was looking at the old logo and this one is so much better! You all are right about it speaking without words! It was good to not look at it for a few days and see it again! Love it! Thanks for all you have done!
Dave,Your logo is amazing – peaceful yet powerful- all that is implicit in the horse-human relationship. Thank you, Thank you for all you have done/are doing for Esperanza. Nancy Hallberg, The Esperanza Center
I think it is a wonderful logo. I felt the connection between man and horse. Esperanza must love it. Nice job!
That’s my man!! You’re awesome Dave!
Wow! Beautiful logo! Wonderful expression of connection btwn human & horse captured in the logo. Nice work!
It looks a little bit like the Danone logo (a french food processing industry group)
http://clabedan.typepad.com/photos/uncategorized/2007/07/10/groupe_danone.jpg
It makes me sing “Knights in White Satin” by the Moody Blues under my breath. Is that a good thing? Looks nice…
nice logo this is the real creativity of human mind.
This one is really superb logo design. I am impressed and will definitely appreciate your creativity, thoughts and idea behind this. It’s Amazing
I think it’s just not the logo of the day, it should be logo of the year 2009.
I found your collections of Logo are really very awesome,all of them are very nice and perfect,I’m impressed with your creativity and idea behind this,thanks for sharing this post.
awesome logo design.
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.
i will visit again and hope you post again soon. Thanks!
I really enjoyed the article, this is very well-written and helpful.