(190 votes, average: 3.41 out of 5)“Logo was designed for photo agency from Poland, named Flatten Image. Logo was to be made only from letters. It also was made to be clean and simple. I decided not to make another logo with idea of viewfinder, cropping. The idea was to mirror the name in graphic concept, so the text was a little cut – flattened. The “g” letter is longer then others and not flattened to made distinctive point in this logotype, it’s also nice looking.”
Designer: Tomasz Koszyk
Overall I like it, however I am not sure on the ‘F’ character. I think it should have more emphasis to balance the ‘G’
Very well done. ‘It’s also nice looking.’
The concept is great.
However I think that they’ve overdone the execution.
At first glance it looks like a simple typeface cut in half, but taking a closer look and there’s all sorts going on.
Maybe just the original type, in half, would have done.
Looks a bit flat to me… oh wait, that’s the point! I like it.
I agree the “f’ could of been designed differently to stand out like the “g” does. It’s a style that has been done a few times successfully but I do like this one minus the “f’
Tom