2009-01-02 | Imaginary Zebra

so simple.. but great

The idea and look is great but I don’t get a good feeling for what the company is and what it does.

mixed feelings about this one

I love the Artistic value but I don’t see the identity of the company. feels like something you’d see on an artist’s card: “Here is my card, I am the imaginary Zebra, poet and painter”

yap.. don’t get a good feeling for what the company is too

If it’s imaginary, then why must I have to look at how tacky it is.

Not to be overly biased or jealous, but as a logo with a zebra, i still prefer mine :

here

Somehow I feel it is not original.

I really like the way the stripes are, but too, I feel it’s not original. If it was an invisible zebra, why can you see it? Personally, I feel that an invisible zebra should maybe be (without the stripes) white with a soft, black-gray shadow/outer glow. Still, I think its an awesome design!

Thanks for all the constructive criticisms.

TIZ’s a company that covers a variety of services, ranging from consulting, graphic design, to event planning, and clothing apparel. Hence, the vague and simple logo.

I couldn’t relate a swoosh to sportswear, but I think Nike has one of the best logos of all time.

@ Matthew: Where do you see invisible? I didn’t get that part.

On-Topic: To be honest, it doesnt attract me. It looks nice, thats not it. But a clothing company… Never saw that behind the logo.

Very good design but should remove that reflection on the bottom.

Everyone keeps talking about “I don’t get an idea of the company”.

A logo doesn’t have to be, and in this age, often shouldn’t be a literal representation. i.e. a coffee company doesn’t need a coffee cup in their logo.

After going to their site, this works great. It’s iconic, it’s urban, and it’s engaging. Perfect for a clothing company.

I will say though, lose the reflection on the type. I also think the type could have had a bit more personality.

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