2009-01-15 | Larsen Design

Awesome! I love it. Great solution.

The implementation is first class, really like it

Not quite sure about how well this works. Well I guess it’s a case where my personal taste overcomes my critic spirit.
Which is not a bad critic, because customers often just feel the product with their personal taste and not with an objective view.

sorry to say it, but if I were the customer, I wouldn’t have bought it.

Dig the ambigram-like approach and execution!

Simply a failed attempt at an ambigram. It seems, to me atleast, that your only plan of action was to make the word ‘Larsen’ an ambigram, then once you got to the ‘r’ you gave up, and winged the rest of the logo.

The end result to me is just plain confusing, uninteresting, and poorly executed.

If you have a choice between clever and good, always pick the latter.

Agree with QF

5/5 for concept
2/4 in execution

im sorry but i got to agree with Corey.
it just seems confusing

What struck me most was the similarity (in the “a”) to Pentagram’s identity for GraficEurope.
Your mark overwhelms me (but not in a positive way, I’m afraid).

Clever approach, but I agree about the overall execution. When rotated, the ‘g’ for design is hard to make out. If the concept were explored further, you’d probably come up with a better final version.

I agree with many of the above comments… I love the idea but I think it still needs some work to come across more effectively.

Its way to complicated design also its to hard to read larsen directly without seeing the name. What I saw was more Larsap instead of larsen. A logo should be easy to real and see what it directly stand for not having to figure out to much this is way to much work for someone to look at.

I also see “Larsep”. Working with the “n” would help. Even if I’m in the minority, you simply can’t afford to have people misreading your brand