2009-01-08 | Alliance for Arts

Helvetica+brushes+clipping mask. It’s too simple to be a logo. There’s nothing that reflect the brand.

Love this logo!

Thanks for featuring one of our logos! Our designer, Richard Hatter, did a great job on this one!

My favorite thing about this logo is how well it scales. It looks great on a business card or on a huge poster. You can see the detail better in this larger version: http://hiredgunscreative.com/img/logos/arts-alliance.jpg

Cheers!

There is a typo – ALLI_C_ANCE.

Love the logo, but typography below isn’t that great. maybe lovercase with the same font?

And why on this site there is no link in header logo leading to a home page. ‘Home’ is barely noticeable in the bar above.

Well, I feel silly!

The image that I submitted to Logo of the Day must have been an early version of the logo. Obviously, the typo was corrected before the logo made its way onto the actual Alliance for Arts & Culture website.

@pain:
I’m not sure what you mean… the (large) logo in the header of http://www.allianceforarts.com does link back to the home page.

At least on the site it’s spelled correctly.

Simon,
Why does the method in which you use to produce a logo have anything to do with how the “brand is reflected”?

Leif,
I have since updated the logo with the new one you provided.

@Leif:
Sorry I meant THIS site, logooftheday lacking link to home page from logo.

What of Alliance logo – it feels like some other version on allianceforarts.com, its on green background, and that alone makes it looks different. The whole concept is changed.

Jacob,

Thanks for making that change – I appreciate it!

IMO the detail in the ‘a’ works well – you don’t see it at first but definitely adds an ‘artistic’ touch.

Also I find it can be difficult to form a well-rounded opinion on stand-alone logos, they don’t always ‘come alive’ until used in context.

not quite sure about this one. it gets passing note but I don’t feel particularly attracted to this one.

sry

I think it might be a little too close to the Anti Particle logo. http://logopond.com/gallery/detail/7756 . Plus, I feel that Anti Particle has a more in-depth concept behind it. Or, may be I am just biased since I saw Anti Particle first?

It look to me like too much inspired from this one :

http://logopond.com/gallery/detail/7756

It looks bubbly more appropriate for some beverage than arts and culture. Also the bubbles are so small that you don’t see it good, only when it is used very big. I bet when you print it for letterhead you just see an A in a single color and the bubbles disappear unless you use a oversize logo on a letterhead. And it’s not a very new design have seen other with bigger circles with same thing going on.

I like the logo a lot.

@Simon, I think the very best logos are the ones that look really simple. A correct mark swoosh, a shell, 3 diamonds, 5 coloured rings intertwined.